{"id":1119,"date":"2026-11-04T11:00:00","date_gmt":"2026-11-04T09:00:00","guid":{"rendered":"https:\/\/startco.ro\/newsletter\/?p=1119"},"modified":"2026-11-04T09:30:38","modified_gmt":"2026-11-04T07:30:38","slug":"ai-primit-scrisoarea-anaf-pentru-tva","status":"publish","type":"post","link":"https:\/\/startco.ro\/newsletter\/ai-primit-scrisoarea-anaf-pentru-tva\/","title":{"rendered":"Ai primit scrisoarea ANAF pentru TVA?"},"content":{"rendered":"\n<style>\n  .sc-newsletter {\n    margin: 0;\n    padding: 0;\n    background: transparent;\n    border: none;\n    outline: none;\n  }\n  .sc-newsletter * {\n    box-sizing: border-box;\n  }\n  .sc-newsletter .x-wrapper {\n    -webkit-font-smoothing: antialiased;\n    -moz-osx-font-smoothing: grayscale;\n  }\n  .sc-newsletter h1,\n  .sc-newsletter h2,\n  .sc-newsletter h3,\n  .sc-newsletter h4,\n  .sc-newsletter h5,\n  .sc-newsletter h6,\n  .sc-newsletter p,\n  .sc-newsletter li,\n  .sc-newsletter td {\n    mso-hyphenate: none;\n  }\n  .sc-newsletter strong,\n  .sc-newsletter b {\n    font-weight: 700;\n  }\n  .sc-newsletter .c1x30091 {\n    max-width: 100% !important;\n  }\n<\/style>\n\n<div class=\"sc-newsletter\">\n  <div\n    role=\"article\"\n    aria-roledescription=\"email\"\n    aria-label=\"\"\n    lang=\"ro\"\n    dir=\"auto\"\n    style=\"font-size: max(16px, 1rem); color: #000000; background: transparent; line-height: 1.5; mso-line-height-alt: 150%; font-family: Helvetica, sans-serif; text-align: center; word-break: normal; word-wrap: normal; word-spacing: normal; border: none; outline: none;\"\n    class=\"x-wrapper\"\n  >\n\n    <!-- Section: Ce s-a mai schimbat -->\n    <div style=\"padding: 10px 0px; border: none; outline: none;\">\n      <div style=\"max-width: 640px; margin-left: auto; margin-right: auto; border: none; outline: none;\">\n        <div style=\"background: #eef0ff; border-radius: 10px; border: none; outline: none;\">\n          <div style=\"padding: 20px; overflow: auto; border: none; outline: none;\">\n\n            <h3 style=\"color: #0d1ad8; font-size: 18px; text-align: left; margin: 0px;\">\ud83d\udccb <u>Ce s-a mai schimbat<\/u><\/h3>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>ANAF \u00ee\u021bi scrie \u00eenainte s\u0103-\u021bi trimit\u0103 inspectorii \u2709\ufe0f<\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\u00cen ultimele edi\u021bii \u00ee\u021bi spuneam <a href=\"https:\/\/startco.ro\/newsletter\/gata-cu-vanzarea-firmelor-cu-datorii\/#:~:text=ANAF%20%C3%AE%C8%9Bi%20construie%C8%99te%20profilul%20de%20risc%20din%20ce%20cumperi%20pe%20firm%C4%83\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">cum \u00ee\u0219i construie\u0219te ANAF profilurile de risc<\/a> \u0219i <a href=\"https:\/\/startco.ro\/newsletter\/ai-datorii-la-buget-fiscul-ajunge-mai-repede-la-tine\/#:~:text=ANAF%20prime%C8%99te%20alerte%20c%C3%A2nd%20o%20firm%C4%83%20cu%20datorii%20risc%C4%83%20insolven%C8%9Ba\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">ce alerte primesc inspectorii<\/a> c\u00e2nd o firm\u0103 are datorii. Vineri, <strong>30 octombrie<\/strong>, ANAF <a href=\"https:\/\/static.anaf.ro\/static\/3\/Anaf\/20261030111138_com%201010%2030oct2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">a anun\u021bat<\/a> \u0219i <strong>primul program na\u021bional de preven\u021bie fiscal\u0103 pe TVA<\/strong>.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Concret, firmele la care sistemele ANAF semnaleaz\u0103 neconcordan\u021be primesc o <strong>scrisoare de informare<\/strong>. Prin ea e\u0219ti invitat s\u0103 verifici \u0219i s\u0103 corectezi singur eventualele erori, <strong>\u00eenainte s\u0103 \u00eenceap\u0103 un control<\/strong>:<\/p>\n\n            <ul style=\"text-align: left;\">\n              <li>dac\u0103 ai depus <strong>toate declara\u021biile fiscale \u0219i informative<\/strong>;<\/li>\n              <li>dac\u0103 informa\u021biile declarate sunt <strong>complete \u0219i corecte<\/strong>;<\/li>\n              <li>dac\u0103 ce ai declarat se potrive\u0219te cu <strong>facturile din e-Factura<\/strong> (emise \u0219i primite), cu <strong>sumele din casa de marcat<\/strong>, cu <strong>SAF-T-ul<\/strong> \u0219i cu <strong>decontul precompletat din RO e-TVA<\/strong>.<\/li>\n            <\/ul>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Dac\u0103 descoperi opera\u021biuni declarate gre\u0219it \u00een decontul de TVA, le po\u021bi corecta \u00een decontul perioadei curente, la regulariz\u0103ri.&nbsp;<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Ce trebuie s\u0103 re\u021bii:<\/p>\n\n            <ul style=\"text-align: left;\">\n              <li><strong>Scrisoarea nu \u00eenseamn\u0103 c\u0103 ai \u00eenc\u0103lcat legea.<\/strong> E un semnal de risc, nu o decizie. Nu e acela\u0219i lucru cu notificarea de conformare.<\/li>\n              <li><strong>Nu o ignora.<\/strong> Dac\u0103 ai primit-o, firma ta e deja pe radarul analizei de risc.<\/li>\n              <li><strong>Corectarea voluntar\u0103 nu \u00ee\u021bi garanteaz\u0103 c\u0103 scapi de control.<\/strong> Dar dac\u0103 inspectorii vin \u0219i g\u0103sesc erorile deja corectate, discu\u021bia e cu totul alta.<\/li>\n              <li><strong>Nu a\u0219tepta scrisoarea.<\/strong> Cere-i contabilului o reconciliere periodic\u0103 \u00eentre e-Factura, casa de marcat, SAF-T \u0219i decontul de TVA.<\/li>\n            <\/ul>\n\n            <div style=\"margin: 10px 0px; mso-para-margin: 0; border: none; outline: none;\">\n              <hr style=\"border-width: 0; border-top: 1px solid #1038e0; margin-top: 0; margin-bottom: 0;\" align=\"center\">\n            <\/div>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>Amenzile pentru noul bon fiscal, am\u00e2nate cu un an \ud83e\uddfe<\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Prin <a href=\"https:\/\/lege5.ro\/Gratuit\/giydenjxhe3dq\/ordonanta-de-urgenta-nr-43-2026-privind-acordarea-sprijinului-pentru-asigurarea-energiei-termice-in-sezonul-rece-2026-2027-unele-masuri-fiscal-bugetare-precum-si-pentru-modificarea-si-completarea-unor\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">OUG 43\/2026<\/a>, publicat\u0103 vineri \u00een Monitorul Oficial, Guvernul a prelungit p\u00e2n\u0103 pe <strong>31 octombrie 2027<\/strong> suspendarea amenzilor pentru bonurile emise f\u0103r\u0103 <strong>codul QR<\/strong>, f\u0103r\u0103 <strong>codul de identificare fiscal\u0103 al beneficiarului<\/strong> \u0219i f\u0103r\u0103 <strong>num\u0103rul de identificare al bonului<\/strong>. Termenul anterior era 1 noiembrie 2026.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Motivul e tehnic: normele, softul, testarea fiec\u0103rui model de aparat la ICI Bucure\u0219ti (Institutul Na\u021bional de Cercetare-Dezvoltare \u00een Informatic\u0103) \u0219i instalarea pe circa <strong>1.000.000 de case de marcat<\/strong> nu au putut fi gata la timp.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Aten\u021bie \u00eens\u0103: am\u00e2narea prive\u0219te <strong>doar noile informa\u021bii de pe bon<\/strong>. Obliga\u021bia de a emite bon pentru fiecare \u00eencasare r\u0103m\u00e2ne exact a\u0219a cum era \u0219i p\u00e2n\u0103 acum. Dup\u0103 cum <a href=\"https:\/\/startco.ro\/newsletter\/ce-bani-iti-poate-lua-anaf-direct-din-cont\/#:~:text=Casa%20de%20marcat%20e%20motivul%20celor%20mai%20multe%20suspend%C4%83ri%20din%20primul%20semestru\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">\u00ee\u021bi spuneam \u0219i \u00een edi\u021bia 88<\/a>, <strong>447 din cele 453 de suspend\u0103ri<\/strong> de activitate din primul semestru au fost din cauza casei de marcat.<\/p>\n\n            <div style=\"margin: 10px 0px; mso-para-margin: 0; border: none; outline: none;\">\n              <hr style=\"border-width: 0; border-top: 1px solid #1038e0; margin-top: 0; margin-bottom: 0;\" align=\"center\">\n            <\/div>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>Bilan\u021bul pe 2025 \u00ee\u021bi spune dac\u0103 trebuie s\u0103-\u021bi majorezi capitalul \ud83d\udcca<\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Luni, <strong>2 noiembrie<\/strong>, a fost ultima zi \u00een care puteai depune bilan\u021bul pe 2025 f\u0103r\u0103 s\u0103 ri\u0219ti ca firma s\u0103 fie declarat\u0103 inactiv\u0103 fiscal. Dac\u0103 l-ai depus, merit\u0103 acum s\u0103 verifici \u0219i <strong>cifra de afaceri net\u0103<\/strong>.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Dac\u0103 a trecut de <strong>400.000 de lei<\/strong>, SRL-ul t\u0103u trebuie s\u0103 aib\u0103 un capital social de minimum <strong>5.000 de lei p\u00e2n\u0103 la termenul limit\u0103 de 18 decembrie 2027<\/strong>, potrivit Legii 239\/2025. Iar dac\u0103 faci majorarea p\u00e2n\u0103 pe <strong>31 decembrie 2026<\/strong>, tariful de publicare \u00een Monitorul Oficial se reduce cu <strong>50%<\/strong>, dar numai dac\u0103 cererea vizeaz\u0103 <strong>exclusiv majorarea capitalului<\/strong>.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Problema e timpul. S\u0103pt\u0103m\u00e2na trecut\u0103 \u00ee\u021bi spuneam de cele <a href=\"https:\/\/startco.ro\/newsletter\/ai-datorii-la-buget-fiscul-ajunge-mai-repede-la-tine\/#:~:text=Registrul%20Comer%C8%9Bului%20are%20peste%20210.000%20de%20cereri%20nesolu%C8%9Bionate\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\"><strong>peste 210.000 de cereri<\/strong> blocate la ONRC<\/a>. Cifrele vin de la sindicate \u0219i nu au fost confirmate public de conducerea ONRC. Chiar \u0219i a\u0219a, cu c\u00e2t depui mai devreme, cu at\u00e2t ai mai multe \u0219anse s\u0103 rezolvi \u00een timp util.<\/p>\n\n            <div style=\"text-align: center; margin: 8px 0; font-size: 16px; border: none; outline: none;\">\n              <a href=\"https:\/\/startco.ro\/verifica-capital-social?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=verifica-capital-social\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display: inline-block; color: #ffffff; font-family: Helvetica, sans-serif; font-weight: 500; text-decoration: none; text-align: center; background: #1038e0; border-radius: 8px;\" class=\"c1tuz7x0\"><span style=\"padding: 10px 20px; display: block;\">Verific\u0103 gratuit dac\u0103 trebuie s\u0103-\u021bi majorezi capitalul social<\/span><\/a>\n            <\/div>\n\n            <div style=\"margin: 10px 0px; mso-para-margin: 0; border: none; outline: none;\">\n              <hr style=\"border-width: 0; border-top: 1px solid #1038e0; margin-top: 0; margin-bottom: 0;\" align=\"center\">\n            <\/div>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>Salariul minim pe 2027 e pe masa negocierilor \ud83d\udcbc<\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Ministerul Muncii le-a trimis partenerilor sociali raportul anual privind salariul minim. Acesta propune trei variante fa\u021b\u0103 de nivelul actual de <strong>4.325 de lei brut<\/strong>:<\/p>\n\n            <ul style=\"text-align: left;\">\n              <li><strong>4.593 de lei<\/strong> (+6,2%), dac\u0103 se aplic\u0103 formula legal\u0103 bazat\u0103 pe infla\u021bie \u0219i productivitate;<\/li>\n              <li><strong>4.884 de lei<\/strong> (+12,9%), adic\u0103 50% din c\u00e2\u0219tigul salarial mediu brut prognozat pentru 2027;<\/li>\n              <li><strong>5.079 de lei<\/strong> (+17,4%), adic\u0103 52% din acela\u0219i c\u00e2\u0219tig mediu.<\/li>\n            <\/ul>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Sindicatele cer 5.000 de lei de la 1 ianuarie, iar negocierile au \u00eenceput luni, 2 noiembrie. Problema care reiese chiar din raport e c\u0103 major\u0103rile mari ar pune presiune \u00een special pe firmele mici.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Decizia final\u0103 oricum o va lua Guvernul, prin hot\u0103r\u00e2re, dup\u0103 consult\u0103rile din noiembrie. P\u00e2n\u0103 atunci, dac\u0103 ai angaja\u021bi pe salariul minim, calculeaz\u0103-\u021bi bugetul pe 2027 pe mai multe scenarii.<\/p>\n\n            <div style=\"margin: 10px 0px; mso-para-margin: 0; border: none; outline: none;\">\n              <hr style=\"border-width: 0; border-top: 1px solid #1038e0; margin-top: 0; margin-bottom: 0;\" align=\"center\">\n            <\/div>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>PFA-urile pot deduce banii pu\u0219i \u00een conturile de investi\u021bii pentru pensie \ud83d\udcc8<\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\u00cen edi\u021bia trecut\u0103 <a href=\"https:\/\/startco.ro\/newsletter\/ai-datorii-la-buget-fiscul-ajunge-mai-repede-la-tine\/#:~:text=Conturile%20de%20investi%C8%9Bii%20cu%20avantaje%20fiscale%20sunt%20acum%20lege\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">\u00ee\u021bi spuneam despre conturile de investi\u021bii CEI<\/a> din Legea 202\/2026. Din 2027, facilitatea se aplic\u0103 \u0219i dac\u0103 ai PFA \u00een <strong>sistem real<\/strong>: sumele pe care le depui \u00eentr-un cont <strong>CEI-D<\/strong> devin cheltuieli deductibile, f\u0103r\u0103 o limit\u0103 anual\u0103 prev\u0103zut\u0103 expres.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">C\u00e2teva lucruri de re\u021binut:<\/p>\n\n            <ul style=\"text-align: left;\">\n              <li><strong>Se aplic\u0103 veniturilor din 2027<\/strong>, deci vezi efectul \u00een Declara\u021bia unic\u0103 depus\u0103 \u00een 2028.<\/li>\n              <li><strong>PFA-urile la norm\u0103 de venit nu beneficiaz\u0103 de deducere.<\/strong><\/li>\n              <li><strong>Banii r\u0103m\u00e2n bloca\u021bi<\/strong> p\u00e2n\u0103 la pensionare sau p\u00e2n\u0103 la 65 de ani, iar la retragere pl\u0103te\u0219ti un <strong>impozit de 10%<\/strong>.<\/li>\n              <li><strong>Conturile nu se pot deschide \u00eenc\u0103.<\/strong> ASF trebuie s\u0103 emit\u0103 normele \u00een cel mult 90 de zile de la publicarea legii.<\/li>\n            <\/ul>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Section: StartCo explic\u0103 -->\n    <div style=\"padding: 10px 0px; border: none; outline: none;\">\n      <div style=\"max-width: 640px; margin-left: auto; margin-right: auto; border: none; outline: none;\">\n        <div style=\"background: #eef0ff; border-radius: 10px; border: none; outline: none;\">\n          <div style=\"padding: 20px; overflow: auto; border: none; outline: none;\">\n\n            <h3 style=\"color: #0d1ad8; font-size: 18px; text-align: left; margin: 0px;\">\u23f0 <u>StartCo explic\u0103<\/u><\/h3>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>Lucruri pe care nici nu \u0219tii c\u0103 nu ai voie s\u0103 le faci &#8211; ce spune legea concuren\u021bei<\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Probabil ai mai auzit de Consiliul Concuren\u021bei, mai ales \u00een contextul unei amenzi gigant pentru vreo banc\u0103 sau vreun produc\u0103tor mare de autovehicule. La prima vedere, legea concuren\u021bei sun\u0103 a ceva care \u00eei prive\u0219te doar pe cei care domin\u0103 pia\u021ba.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\u00cen realitate \u00eens\u0103, multe dintre <strong>lucrurile interzise de lege nu au leg\u0103tur\u0103 cu m\u0103rimea firmei<\/strong>. \u00cen\u021belegeri care \u00eentre antreprenori par simple gesturi de colegialitate pot fi \u00een\u021belegeri anticoncuren\u021biale pentru lege.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>Conteaz\u0103 legea concuren\u021bei pentru o firm\u0103 mic\u0103?<\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Legea face o excep\u021bie pentru \u00een\u021belegerile de importan\u021b\u0103 minor\u0103, dintre firme cu cote mici de pia\u021b\u0103. Dar <strong>excep\u021bia nu acoper\u0103 practicile cele mai grave<\/strong>: fixarea pre\u021burilor, \u00eemp\u0103r\u021birea clien\u021bilor sau a zonelor \u0219i aranjamentele la licita\u021bii.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Pentru c\u0103 aceste practici nu \u021bin de dimensiunea firmei, sanc\u021biunile pot fi aplicate oricui. \u00cen acest caz, amenda poate ajunge la <strong>10% din cifra de afaceri<\/strong>, iar persoana care a organizat inten\u021bionat \u00een\u021belegerea poate r\u0103spunde \u0219i <strong>penal<\/strong>.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">O \u00een\u021belegere concret\u0103 nu \u00eenseamn\u0103 neap\u0103rat un contract semnat. Poate fi suficient \u0219i un mesaj pe WhatsApp, o discu\u021bie la o bere dup\u0103 un eveniment din industrie sau un acord verbal. <strong>Conteaz\u0103 ce a\u021bi convenit, nu forma \u00een care a\u021bi f\u0103cut-o<\/strong>.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>Ce spune legea c\u0103 nu ai voie s\u0103 faci?<\/strong><\/p>\n\n            <ul style=\"text-align: left;\">\n              <li>S\u0103 stabile\u0219ti <strong>pre\u021buri sau tarife minime<\/strong> \u00eempreun\u0103 cu competitorii, inclusiv prin asocia\u021bia profesional\u0103 sau un grup comun de chat.<\/li>\n              <li>S\u0103 \u00eempar\u021bi <strong>clien\u021bii, ora\u0219ele sau tipurile de proiecte<\/strong> cu un concurent.<\/li>\n              <li>S\u0103 stabile\u0219ti dinainte <strong>cine c\u00e2\u0219tig\u0103 o licita\u021bie<\/strong> sau s\u0103 depui o ofert\u0103 de complezen\u021b\u0103, doar ca s\u0103 par\u0103 c\u0103 a existat competi\u021bie.<\/li>\n              <li>S\u0103 le impui distribuitorilor sau rev\u00e2nz\u0103torilor t\u0103i un <strong>pre\u021b minim de v\u00e2nzare<\/strong>. Po\u021bi recomanda un pre\u021b, dar nu \u00eel po\u021bi impune.<\/li>\n              <li>S\u0103 faci <strong>schimb de informa\u021bii sensibile<\/strong> cu competitorii, cum ar fi pre\u021burile viitoare, marjele sau salariile planificate.<\/li>\n            <\/ul>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Partea cu adev\u0103rat interesant\u0103 \u0219i nea\u0219teptat\u0103 e c\u0103 \u0219i angaja\u021bii intr\u0103 aici. \u00cen ianuarie 2026, Consiliul Concuren\u021bei a amendat opt companii, printre care Dacia \u0219i Renault, cu 163,71 milioane de lei, pentru c\u0103 se \u00een\u021beleseser\u0103 s\u0103 nu-\u0219i recruteze angaja\u021bii unele altora. <\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">A fost primul caz de acest fel \u00een Rom\u00e2nia. Un astfel de pact de neagresiune \u00eentre firme pare corect \u00eentre colegi, dar le ia oamenilor libertatea de a primi o ofert\u0103 mai bun\u0103.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Aten\u021bie, clauza de neconcuren\u021b\u0103 din contractul unui angajat e altceva. Aceea e o \u00een\u021belegere \u00eentre tine \u0219i angajat, reglementat\u0103 de Codul muncii, nu o \u00een\u021belegere \u00eentre firme.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\ud83d\udccc <strong>Cum evi\u021bi problemele?<\/strong><\/p>\n\n            <ul style=\"text-align: left;\">\n              <li>Stabile\u0219te-\u021bi pre\u021burile singur, pe baza costurilor \u0219i a strategiei tale.<\/li>\n              <li>Dac\u0103 \u00eentr-o \u00eent\u00e2lnire sau \u00eentr-un grup de chat cineva propune pre\u021buri \u201ecomune\u201d, spune clar c\u0103 nu participi \u0219i ie\u0219i din discu\u021bie. T\u0103cerea ta poate fi interpretat\u0103 ca acord.<\/li>\n              <li>Verific\u0103 ce le ceri partenerilor comerciali: un pre\u021b recomandat e \u00een regul\u0103, unul impus nu este.<\/li>\n              <li>Dac\u0103 prime\u0219ti vreodat\u0103 un control, nu \u0219terge nimic. Philips Rom\u00e2nia a primit o amend\u0103 de peste 5 milioane de lei, doar pentru obstruc\u021bionarea controlului, dup\u0103 ce un angajat a \u0219ters WhatsApp-ul de pe telefonul de serviciu, imediat dup\u0103 ce firma a fost anun\u021bat\u0103 de inspec\u021bie.<\/li>\n            <\/ul>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Concuren\u021ba e incomod\u0103. Dar te oblig\u0103 s\u0103 fii mai bun, mai rapid \u0219i mai atent la clien\u021bi, \u0219i tocmai de aceea legea o protejeaz\u0103.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Section: Sfatul S\u0103pt\u0103m\u00e2nii -->\n    <div style=\"padding: 10px 0px; border: none; outline: none;\">\n      <div style=\"max-width: 640px; margin-left: auto; margin-right: auto; border: none; outline: none;\">\n        <div style=\"background: #eef0ff; border-radius: 10px; border: none; outline: none;\">\n          <div style=\"padding: 20px; overflow: auto; border: none; outline: none;\">\n\n            <h3 style=\"color: #0d1ad8; font-size: 18px; text-align: left; margin: 0px;\">\ud83d\udca1 <u>Sfatul S\u0103pt\u0103m\u00e2nii<\/u><\/h3>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong>Ce po\u021bi \u00eenv\u0103\u021ba de Black Friday de la un hot dog care cost\u0103 la fel din 1985<\/strong><\/p>\n\n            <div style=\"text-align: center; border: none; outline: none;\">\n              <img decoding=\"async\" class=\"c1x30091\" src=\"https:\/\/userimg-assets-eu.customeriomail.com\/images\/client-env-192439\/01M6H8YCZ5MBZRVZRM8FEM48N7.jpg\" alt=\"\" style=\"vertical-align: middle; max-width: 100%; width: 600px;\">\n            <\/div>\n\n            <p style=\"font-size: 12px; line-height: 1; margin: 16px 0;\"><em>Surs\u0103:&nbsp;<\/em><a href=\"https:\/\/www.sfgate.com\/food\/article\/costco-hot-dog-combo-inspires-cult-like-fervor-21122984.php\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\"><em>sfgate.com<\/em><\/a><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Costco e unul dintre cei mai mari retaileri din lume. \u00cen 1985, lan\u021bul american de magazine depozit \u00een care intri doar cu abonament a pus la food court un meniu simplu: un hot dog \u0219i un suc la 1,50 dolari. <strong>Pre\u021bul a r\u0103mas acela\u0219i \u0219i azi<\/strong>, dup\u0103 mai bine de 40 de ani.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">La un moment dat \u00eens\u0103, Craig Jelinek, omul care avea s\u0103 preia conducerea companiei, s-a dus la cofondatorul Jim Sinegal cu o veste proast\u0103: <strong>firma pierdea bani<\/strong> pe hot dog, iar solu\u021bia era o scumpire. R\u0103spunsul lui Sinegal a intrat \u00een folclorul companiei: \u201e<em>Dac\u0103 scumpe\u0219ti hot dog-ul, te omor. G\u0103se\u0219te o solu\u021bie.\u201d<\/em><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\u0218i Jelinek a g\u0103sit-o. Costco a renun\u021bat la furnizorul cu care lucra \u0219i \u0219i-a construit propriile fabrici de crenvur\u0219ti. <strong>Pre\u021bul a r\u0103mas neschimbat<\/strong>, iar \u00een martie 2026 actualul CEO, Ron Vachris, a promis public c\u0103 pre\u021bul nu se va schimba c\u00e2t timp e el la conducere.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Hot dog-ul e doar partea vizibil\u0103 a unui <strong>mecanism mult mai amplu<\/strong>: Costco \u00ee\u0219i plafoneaz\u0103 adaosul la aproximativ 14% pentru produsele de marc\u0103 \u0219i 15% pentru marca proprie, iar profitul vine \u00een mare parte din abonamente. \u00cen loc s\u0103 intre \u00eentr-un cerc vicios de scumpiri \u0219i reduceri, <strong>compania mizeaz\u0103 pe fidelizare<\/strong>. Iar clien\u021bii simt diferen\u021ba: peste 92% dintre membrii din SUA \u0219i Canada \u00ee\u0219i re\u00eennoiesc abonamentul.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Strategia asta conteaz\u0103 cu at\u00e2t mai mult acum, c\u00e2nd e Black Friday cam pe la toate magazinele din Rom\u00e2nia, iar \u00een s\u0103pt\u0103m\u00e2nile de dinainte <strong>o parte din pia\u021b\u0103 face exact exerci\u021biul invers fa\u021b\u0103 de Costco<\/strong>: urc\u0103 pre\u021bul \u00een octombrie, ca s\u0103-l \u201ereduc\u0103\u201d \u00een noiembrie.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">O <a href=\"https:\/\/pretzi.ro\/black-friday\/reduceri-verificate\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">analiz\u0103 Pretzi<\/a> pe <strong>pe mai mult de 7.000 de reduceri din peste 30 de magazine online a ar\u0103tat<\/strong> c\u0103 doar una din cinci era real\u0103. Jum\u0103tate dintre produsele \u201ela ofert\u0103\u201d aveau acela\u0219i pre\u021b ca \u00eenainte, iar \u00eenc\u0103 una din cinci reduceri era umflat\u0103.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Ce afli mereu prea t\u00e2rziu e c\u0103 un procent pe un banner se schimb\u0103 \u00een c\u00e2teva minute, dar \u00eencrederea pierdut\u0103 de Black Friday se recupereaz\u0103 \u00een ani de zile (sau, uneori, deloc).<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Pre\u021bul anumitor produse conteaz\u0103 mai mult dec\u00e2t al altora, iar <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/pricing-in-retail-setting-strategy\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">consultan\u021bii McKinsey<\/a> le numesc <strong>key value items<\/strong>: pu\u021binele articole al c\u0103ror pre\u021b <strong>clien\u021bii \u00eel re\u021bin<\/strong> \u0219i dup\u0103 care <strong>judec\u0103 tot magazinul<\/strong>. Analizele lor din retail arat\u0103 c\u0103 oamenii \u00ee\u0219i amintesc pre\u021bul pentru foarte pu\u021bine produse \u0219i, chiar \u0219i atunci, doar aproximativ. \u00cen schimb, toat\u0103 lumea \u0219tie c\u00e2t cost\u0103 cafeaua de diminea\u021b\u0103, tunsul sau abonamentul lunar.&nbsp;<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Hot dog-ul de la Costco func\u021bioneaz\u0103 ca o <strong>validare de \u00eencredere pentru tot magazinul<\/strong>: dac\u0103 n-a crescut \u00een 40 de ani, probabil nici restul pre\u021burilor nu sunt umflate.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Pentru tine, prima \u00eentrebare \u00eenainte de Black Friday (sau de orice alt\u0103 perioad\u0103 de reduceri) e <strong>care e hot dog-ul t\u0103u<\/strong>. La o cafenea poate fi espresso-ul; la un salon, tunsul de baz\u0103; la un magazin online, produsul cel mai c\u0103utat, pe care clien\u021bii \u00eel compar\u0103 pe trei site-uri; la o firm\u0103 de servicii, tariful lunar de pornire. G\u0103se\u0219te produsul dup\u0103 care oamenii \u00ee\u021bi judec\u0103 pre\u021burile \u0219i trateaz\u0103-l ca pe o promisiune.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">C\u00e2nd costurile cresc, caut\u0103 solu\u021bia \u00een opera\u021biuni \u00eenainte s-o cau\u021bi pe etichet\u0103: renegociaz\u0103 cu furnizorul, simplific\u0103 procesul, schimb\u0103 ambalajul. Iar dac\u0103 scumpirea devine inevitabil\u0103, f\u0103-o deschis \u0219i explicat.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">C\u00e2t despre Black Friday sau perioada s\u0103rb\u0103torilor, <strong>po\u021bi s\u0103 faci reduceri reale acolo unde ai marj\u0103<\/strong>: stocuri vechi, pachete, servicii complementare. <strong>Sau po\u021bi s\u0103 ie\u0219i din cursa procentelor<\/strong> \u0219i s\u0103 comunici fix opusul: pre\u021bul t\u0103u e acela\u0219i de Black Friday ca \u0219i \u00een restul anului.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\u00centr-o perioad\u0103 \u00een care toat\u0103 lumea strig\u0103 procente, un pre\u021b care st\u0103 pe loc iese \u00een eviden\u021b\u0103.<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Section: Pe lista noastr\u0103 -->\n    <div style=\"padding: 10px 0px; border: none; outline: none;\">\n      <div style=\"max-width: 640px; margin-left: auto; margin-right: auto; border: none; outline: none;\">\n        <div style=\"background: #eef0ff; border-radius: 10px; border: none; outline: none;\">\n          <div style=\"padding: 20px; overflow: auto; border: none; outline: none;\">\n\n            <h3 style=\"color: #0d1ad8; font-size: 18px; text-align: left; margin: 0px;\">\ud83d\udcda <u>Pe lista noastr\u0103<\/u><\/h3>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\ud83d\udd8a\ufe0f \u00cen realitate,&nbsp;<a href=\"https:\/\/permisdeantreprenor.ro\/campanii-de-black-friday\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">se fac sau nu bani din campaniile de Black Friday<\/a>?<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\ud83c\udfa7 \u00cenainte s\u0103 adaugi ceva \u00een plus la planul pentru 2027, vezi \u0219i&nbsp;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/475-strategic-stopping-dont-copy-last-years-budget\/id1240289661?i=1000798243174\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">ce trebuie s\u0103 sco\u021bi din planul pe 2026<\/a>.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\ud83d\udcd8 Doar din noroc,&nbsp;<a href=\"https:\/\/www.goodreads.com\/en\/book\/show\/35957157-thinking-in-bets\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">o decizie bun\u0103 poate ie\u0219i prost<\/a> \u0219i una proast\u0103 poate ie\u0219i bine.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\ud83d\udcf0 C\u00e2nd devii mai eficient, transmi\u021bi celorlal\u021bi&nbsp;<a href=\"https:\/\/sahilbloom.substack.com\/p\/jevons-paradox-the-perils-of-efficiency\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline;\" class=\"inline-link\">un semnal c\u0103 \u00ee\u021bi pot consuma mai mult timp<\/a> (\u0219i chiar o fac).&nbsp;<\/p>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Section: Un g\u00e2nd de final -->\n    <div style=\"padding: 10px 0px; border: none; outline: none;\">\n      <div style=\"max-width: 640px; margin-left: auto; margin-right: auto; border: none; outline: none;\">\n        <div style=\"background: #ffcc80; border-radius: 10px; border: none; outline: none;\">\n          <div style=\"padding: 20px; overflow: auto; border: none; outline: none;\">\n\n            <h3 style=\"color: #0d1ad8; font-size: 18px; text-align: left; margin: 0px;\">\ud83d\udcad <u>Un g\u00e2nd de final<\/u><\/h3>\n\n            <p style=\"text-align: left; margin: 16px 0;\"><strong><em>\u201eC\u00e2nd te lup\u021bi pentru cel mai mic pre\u021b, problema e c\u0103 s-ar putea chiar s\u0103 c\u00e2\u0219tigi.\u201d<\/em><\/strong><\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">\u2013 <strong>Seth Godin<\/strong>, autor \u0219i antreprenor, pionierul conceptului de permission marketing (\u0219i-a v\u00e2ndut startup-ul Yoyodyne c\u0103tre Yahoo! \u00een 1998, pentru aproape 30 de milioane de dolari)<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">S\u0103pt\u0103m\u00e2na asta, toate inbox-urile sunt pline de reduceri. E normal s\u0103 sim\u021bi tenta\u021bia de a intra \u0219i tu \u00een joc, fiindc\u0103 pare cel mai rapid drum spre clien\u021bi noi. Dar ce nu se vede acum e cu ce r\u0103m\u00e2i dup\u0103: cu clien\u021bi care au venit pentru pre\u021b \u0219i care vor pleca tot pentru pre\u021b.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Pre\u021bul spune multe \u0219i despre felul \u00een care \u00ee\u021bi prive\u0219ti propria munc\u0103. A\u0219a c\u0103, \u00een loc s\u0103 te \u00eentreci \u00een reduceri, mai bine te \u00eentreci cu tine \u00eensu\u021bi, \u00een grij\u0103 \u0219i \u00een lucrul bine f\u0103cut.<\/p>\n\n            <p style=\"text-align: left; margin: 16px 0;\">Clien\u021bii care conteaz\u0103 cu adev\u0103rat sunt cei care se \u00eentorc \u0219i dup\u0103 ce inbox-ul se gole\u0219te de reduceri.<\/p>\n\n            <div style=\"margin: 10px 0px; mso-para-margin: 0; border: none; outline: none;\">\n              <hr style=\"border-width: 0; border-top: 1px solid #17171a; margin-top: 0; margin-bottom: 0;\" align=\"center\">\n            <\/div>\n\n            <p style=\"line-height: 1.1; mso-line-height-alt: 110%; text-align: left; margin: 8px 0px;\"><strong>R\u0103m\u00e2i curajos. Ne recitim s\u0103pt\u0103m\u00e2na viitoare.<\/strong><\/p>\n\n            <div style=\"text-align: left; border: none; outline: none;\">\n              <img decoding=\"async\" class=\"c1x30091\" src=\"https:\/\/userimg-assets-eu.customeriomail.com\/images\/client-env-192439\/01M31WPS5DM1ECK9ZXDQHDMZW5.png\" alt=\"Madalina Luca\" width=\"69\" style=\"display: inline-block; vertical-align: middle; max-width: 100%; width: 69px;\">\n              <img decoding=\"async\" class=\"c1x30091\" src=\"https:\/\/userimg-assets-eu.customeriomail.com\/images\/client-env-192439\/01M31XBB2SW0JAF62JY9Z2QVDK.png\" alt=\"semnatura Madalina Luca\" width=\"190\" style=\"display: inline-block; vertical-align: middle; max-width: 100%; width: 190px; margin-left: 8px;\">\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plus: amenzile pentru bonul cu QR se am\u00e2n\u0103 p\u00e2n\u0103 \u00een 2027, salariul minim ar putea cre\u0219te din ianuarie \u0219i ce nu ai voie s\u0103 discu\u021bi cu concuren\u021ba<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1119","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<title>Ai primit scrisoarea ANAF pentru TVA? | StartCo Newsletter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startco.ro\/newsletter\/ai-primit-scrisoarea-anaf-pentru-tva\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ai primit scrisoarea ANAF pentru TVA?\" \/>\n<meta property=\"og:description\" content=\"Plus: amenzile pentru bonul cu QR se am\u00e2n\u0103 p\u00e2n\u0103 \u00een 2027, salariul minim ar putea cre\u0219te din ianuarie \u0219i ce nu ai voie s\u0103 discu\u021bi cu concuren\u021ba\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startco.ro\/newsletter\/ai-primit-scrisoarea-anaf-pentru-tva\/\" \/>\n<meta property=\"og:site_name\" content=\"StartCo\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-04T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/userimg-assets-eu.customeriomail.com\/images\/client-env-192439\/01M6H8YCZ5MBZRVZRM8FEM48N7.jpg\" \/>\n<meta name=\"author\" content=\"Vlad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vlad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/ai-primit-scrisoarea-anaf-pentru-tva\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/ai-primit-scrisoarea-anaf-pentru-tva\\\/\"},\"author\":{\"name\":\"Vlad\",\"@id\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/#\\\/schema\\\/person\\\/16ca08e4bf13a33ab1a59fe4faa0e1ce\"},\"headline\":\"Ai primit scrisoarea ANAF pentru TVA?\",\"datePublished\":\"2026-11-04T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/ai-primit-scrisoarea-anaf-pentru-tva\\\/\"},\"wordCount\":2374,\"publisher\":{\"@id\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/ai-primit-scrisoarea-anaf-pentru-tva\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/userimg-assets-eu.customeriomail.com\\\/images\\\/client-env-192439\\\/01M6H8YCZ5MBZRVZRM8FEM48N7.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/ai-primit-scrisoarea-anaf-pentru-tva\\\/\",\"url\":\"https:\\\/\\\/startco.ro\\\/newsletter\\\/ai-primit-scrisoarea-anaf-pentru-tva\\\/\",\"name\":\"Ai primit scrisoarea ANAF pentru TVA? 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