{"id":18619,"date":"2022-10-21T10:24:40","date_gmt":"2022-10-21T08:24:40","guid":{"rendered":"https:\/\/startco.ro\/blog\/?p=18619"},"modified":"2023-04-28T21:52:13","modified_gmt":"2023-04-28T19:52:13","slug":"sunk-costs-costuri-nerecuperabile","status":"publish","type":"post","link":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/","title":{"rendered":"Sunk Costs (costuri nerecuperabile)"},"content":{"rendered":"\n<p>\u00cen afaceri obiectivul este ob\u021binerea \u0219i maximizarea profitului. Totu\u0219i, pentru a face bani ai nevoie s\u0103 cheltui bani \u00eenainte, s\u0103 acoperi anumite costuri inevitabile. Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"#h-ce-sunt-sunk-costs\" data-level=\"2\">Ce sunt sunk costs?<\/a><\/li><li><a href=\"#h-cum-func\u021bioneaza-acest-sunk-cost-bias\" data-level=\"2\">Cum func\u021bioneaz\u0103 acest sunk cost bias?<\/a><ul><li><a href=\"#h-de-ce-este-periculos-acest-sunk-cost-bias\" data-level=\"3\">De ce este periculos acest sunk cost bias?<\/a><\/li><li><a href=\"#h-care-e-modalitatea-corecta-de-a-privi-lucrurile\" data-level=\"3\">Care e modalitatea corect\u0103 de a privi lucrurile?<\/a><\/li><\/ul><\/li><li><a href=\"#h-exemple-din-business\" data-level=\"2\">Exemple din business<\/a><ul><li><a href=\"#h-cercetare-\u0219i-dezvoltare\" data-level=\"3\">Cercetare \u0219i dezvoltare<\/a><\/li><li><a href=\"#h-costurile-de-marketing\" data-level=\"3\">Costurile de marketing<\/a><\/li><li><a href=\"#h-salarii\" data-level=\"3\">Salarii<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-sunt-sunk-costs\">Ce sunt sunk costs?<\/h2>\n\n\n\n<p>Sunk costs reprezint\u0103 toate costurile suportate de o firm\u0103 care nu mai pot fi recuperate. De\u0219i ele sunt irelevante pentru luarea deciziilor viitoare, ele sunt necesare \u00een afaceri conform principiului \u201ccheltuie bani pentru a face bani\u201d. Astfel, pentru a dezvolta \u0219i a cre\u0219te o afacere trebuie s\u0103 cheltui bani pentru anumite investi\u021bii auxiliare precum: cheltuieli cu marketingul \u0219i promovarea, software, echipamente etc.<\/p>\n\n\n\n<p>De\u0219i costurile nerecuperabile nu ar trebui s\u0103 influen\u021beze deciziile de business, exist\u0103 tenta\u021bia de a continua s\u0103 faci ceva \u00een func\u021bie de c\u00e2t de mult timp, efort sau bani ai investit. Astfel apare eroarea costului irecuperabil (sunk cost bias).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-func\u021bioneaza-acest-sunk-cost-bias\">Cum func\u021bioneaz\u0103 acest sunk cost bias?<\/h2>\n\n\n\n<p>Eroarea costurilor nerecuperabile reprezint\u0103 ideea de a continua, \u00eentr-un mod nejustificat, ira\u021bional, s\u0103 investe\u0219ti resurse (timp, bani sau efort) de\u0219i anterior, \u00een urma unor astfel de investi\u021bii, nu ai ob\u021binut rezultate favorabile.&nbsp;<\/p>\n\n\n\n<p><em>De exemplu:<\/em><\/p>\n\n\n\n<p><em>Vrei s\u0103 lansezi pe pia\u021b\u0103 o idee de business pentru care investe\u0219ti \u00een promovare un buget de 5.000 de euro. Ulterior,  apar diverse obstacole precum necesitatea ob\u021binerii unor autoriza\u021bii \u0219i achizi\u021bia unor echipamente care dep\u0103\u0219esc cu mult bugetul disponibil. Pentru c\u0103 ai investit cei 5.000 de euro nu vrei s\u0103 renun\u021bi \u0219i mergi mai departe cu planul de lansare.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-de-ce-este-periculos-acest-sunk-cost-bias\">De ce este periculos acest sunk cost bias?<\/h3>\n\n\n\n<p>De multe ori, ac\u021biunile bazate pe emo\u021bii, pe dorin\u021ba de a acoperi sau de a evita o pierdere, ne fac s\u0103 ne abatem de la deciziile ra\u021bionale. Astfel, dac\u0103 ai investit resurse \u00een ceva, nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 investe\u0219ti \u00een continuare, \u00een speran\u021ba amortiz\u0103rii \u0219i recuper\u0103rii costurilor suportate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-care-e-modalitatea-corecta-de-a-privi-lucrurile\">Care e modalitatea corect\u0103 de a privi lucrurile?<\/h3>\n\n\n\n<p>Decizia de a continua investi\u021bia \u00eentr-o idee de business trebuie s\u0103 se bazeze exclusiv pe costurile relevante. \u00cen mod ra\u021bional, <a href=\"https:\/\/startco.ro\/blog\/costuri-fixe-vs-costuri-variabile\/\" target=\"_blank\" rel=\"noreferrer noopener\">costurile<\/a> anterioare trebuie considerate ca fiind costuri neperformante, nerecuperabile \u0219i, prin urmare, trebuie s\u0103 fie excluse atunci c\u00e2nd se decid\u00a0 investi\u021biile ulterioare.<\/p>\n\n\n\n<p><em>Revenind la exemplul anterior, ar trebui s\u0103 porne\u0219ti de la c\u00e2teva \u00eentreb\u0103ri relevante pentru continuarea proiectului:<\/em><\/p>\n\n\n\n<p><strong><em>Unde vreau s\u0103 ajung?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Se justific\u0103 banii investi\u021bi?<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Am prea multe costuri?&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Pot recupera costurile de promovare \u00een viitor?<\/em><\/strong><\/p>\n\n\n\n<p><em>Astfel, cheltuielile de marketing, de\u0219i semnificative, nu ar trebuie s\u0103 influen\u021beze decizia de a continua cu lansarea afacerii. Trebuie s\u0103 se ia \u00een considerare posibilitatea ob\u021binerii autoriza\u021biilor \u0219i costurile viitoare.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exemple-din-business\">Exemple din business<\/h2>\n\n\n\n<p>Pentru a \u00een\u021belege \u0219i pentru a identifica mai u\u0219or costurile nerecuperabile, iat\u0103 c\u00e2teva exemple frecvent \u00eent\u00e2lnite \u00een business.&nbsp;<\/p>\n\n\n\n<p><em>Firma ALFA vrea s\u0103 lanseze o aplica\u021bie pentru managementul campaniilor din social media. Pentru a realiza produsul are nevoie de c\u00e2teva investi\u021bii \u00een:<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cercetare-\u0219i-dezvoltare\">Cercetare \u0219i dezvoltare<\/h3>\n\n\n\n<p><em>Pentru dezvoltarea aplica\u021biei firma investe\u0219te 10.000 de euro pentru studii de pia\u021b\u0103 \u0219i cercetare de UX (user experience).&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-costurile-de-marketing\">Costurile de marketing<\/h3>\n\n\n\n<p><em>Una din cheltuielile comune oric\u0103rui tip de afacere este costul de marketing. Pentru a facilita v\u00e2nzarea produsului ALFA investe\u0219te 5.000 de euro \u00een promovarea prin canalele de social media \u0219i email marketing.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-salarii\">Salarii<\/h3>\n\n\n\n<p><em>Pentru a realiza aplica\u021bia ALFA angajeaz\u0103 programatori pentru care salariile ating un cost de 20.000 de euro.&nbsp;<\/em><\/p>\n\n\n\n<p><strong><em>Toate aceste costuri reprezint\u0103 o investi\u021bie necesar\u0103 realiz\u0103rii produsului, dar sunt costuri nerecuperabile. Astfel, dac\u0103 nu va exista o cerere suficient de mare pentru aplica\u021bia dezvoltat\u0103, decizia de a se continua investi\u021bia nu trebuie s\u0103 ia \u00een calcul costurile deja suportate, ci pierderea pe care ar putea s\u0103 o \u00eenregistreze ALFA dac\u0103 va continua s\u0103 investeasc\u0103 bani \u00eentr-un produs nerentabil.<\/em><\/strong><\/p>\n\n\n\n<p>Orice decizie de business trebuie s\u0103 se bazeze pe ra\u021biune, \u0219i nu pe emo\u021bie. A\u0219adar, de\u0219i utile \u0219i necesare, sunk costs sunt costuri care te pot determina s\u0103 ac\u021bionezi emo\u021bional, \u0219i prin urmare, ri\u0219ti s\u0103 pierzi mai mul\u021bi bani. Prive\u0219te aceste costuri exact a\u0219a cum sunt &#8211; o investi\u021bie nerecuperabil\u0103, dar necesar\u0103 &#8211; \u0219i fii preg\u0103tit oric\u00e2nd s\u0103 te deta\u0219ezi de un proiect nerentabil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.<\/p>\n","protected":false},"author":3,"featured_media":18620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[372,371,370],"tags":[22,23,133,547],"class_list":["post-18619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-afacere","category-viata-de-antreprenor","category-viata-de-freelancer","tag-antreprenor","tag-antreprenoriat","tag-freelancer","tag-sunk-costs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sunk Costs (costuri nerecuperabile) | StartCo<\/title>\n<meta name=\"description\" content=\"Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sunk Costs (costuri nerecuperabile)\" \/>\n<meta property=\"og:description\" content=\"Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/\" \/>\n<meta property=\"og:site_name\" content=\"StartCo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StartCo.ro\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-21T08:24:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T19:52:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1640\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viviana Popa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@StartCo_ro\" \/>\n<meta name=\"twitter:site\" content=\"@StartCo_ro\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viviana Popa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/\"},\"author\":{\"name\":\"Viviana Popa\",\"@id\":\"https:\/\/startco.ro\/blog\/#\/schema\/person\/1bbe96e8a4b59db8234afc52bd99005c\"},\"headline\":\"Sunk Costs (costuri nerecuperabile)\",\"datePublished\":\"2022-10-21T08:24:40+00:00\",\"dateModified\":\"2023-04-28T19:52:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/\"},\"wordCount\":787,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/startco.ro\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png\",\"keywords\":[\"antreprenor\",\"antreprenoriat\",\"freelancer\",\"sunk costs\"],\"articleSection\":[\"Dezvolt\u0103-\u021bi afacerea\",\"Via\u021ba de antreprenor\",\"Via\u021ba de freelancer\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/\",\"url\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/\",\"name\":\"Sunk Costs (costuri nerecuperabile) | StartCo\",\"isPartOf\":{\"@id\":\"https:\/\/startco.ro\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png\",\"datePublished\":\"2022-10-21T08:24:40+00:00\",\"dateModified\":\"2023-04-28T19:52:13+00:00\",\"description\":\"Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.\",\"breadcrumb\":{\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage\",\"url\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png\",\"contentUrl\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png\",\"width\":1640,\"height\":924,\"caption\":\"Sunk Costs (costuri nerecuperabile)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Acas\u0103\",\"item\":\"https:\/\/startco.ro\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Via\u021ba de antreprenor\",\"item\":\"https:\/\/startco.ro\/blog\/viata-de-antreprenor\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sunk Costs (costuri nerecuperabile)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/startco.ro\/blog\/#website\",\"url\":\"https:\/\/startco.ro\/blog\/\",\"name\":\"StartCo\",\"description\":\"Informa\u021bii mereu actualizate pentru afacerea ta\",\"publisher\":{\"@id\":\"https:\/\/startco.ro\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/startco.ro\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/startco.ro\/blog\/#organization\",\"name\":\"StartCo\",\"url\":\"https:\/\/startco.ro\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/startco.ro\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/logo_social_image.png\",\"contentUrl\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/logo_social_image.png\",\"width\":200,\"height\":200,\"caption\":\"StartCo\"},\"image\":{\"@id\":\"https:\/\/startco.ro\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/StartCo.ro\/\",\"https:\/\/x.com\/StartCo_ro\",\"https:\/\/www.instagram.com\/startco.ro\/\",\"https:\/\/www.linkedin.com\/company\/startco\/\",\"https:\/\/www.youtube.com\/@startco-ro\",\"https:\/\/www.tiktok.com\/@startco.ro\",\"https:\/\/www.reddit.com\/user\/StartCo-RO\"],\"description\":\"StartCo este o platform\u0103 digital\u0103 complet\u0103 pentru antreprenorii din Rom\u00e2nia. Oferim servicii rapide \u0219i 100% online de \u00eenfiin\u021bare \u0219i modificare firm\u0103 (SRL, PFA, II), facturare electronic\u0103, contabilitate \u0219i consultan\u021b\u0103 fiscal\u0103. Cu ajutorul tehnologiei, elimin\u0103m birocra\u021bia \u0219i facem antreprenoriatul mai simplu, mai accesibil \u0219i mai eficient.\",\"email\":\"contact@startco.ro\",\"telephone\":\"0371 700 410\",\"legalName\":\"StartCo\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/startco.ro\/blog\/#\/schema\/person\/1bbe96e8a4b59db8234afc52bd99005c\",\"name\":\"Viviana Popa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/startco.ro\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/avatar_user_3_1684306727-96x96.png\",\"contentUrl\":\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/avatar_user_3_1684306727-96x96.png\",\"caption\":\"Viviana Popa\"},\"description\":\"Expert Contabil membru CECCAR, pasionat\u0103 de content marketing, traduc aspectele fiscale \u0219i de business \u00eentr-un limbaj antreprenorial u\u0219or de digerat.\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sunk Costs (costuri nerecuperabile) | StartCo","description":"Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/","og_locale":"ro_RO","og_type":"article","og_title":"Sunk Costs (costuri nerecuperabile)","og_description":"Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.","og_url":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/","og_site_name":"StartCo","article_publisher":"https:\/\/www.facebook.com\/StartCo.ro\/","article_published_time":"2022-10-21T08:24:40+00:00","article_modified_time":"2023-04-28T19:52:13+00:00","og_image":[{"width":1640,"height":924,"url":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png","type":"image\/png"}],"author":"Viviana Popa","twitter_card":"summary_large_image","twitter_creator":"@StartCo_ro","twitter_site":"@StartCo_ro","twitter_misc":{"Scris de":"Viviana Popa","Timp estimat pentru citire":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#article","isPartOf":{"@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/"},"author":{"name":"Viviana Popa","@id":"https:\/\/startco.ro\/blog\/#\/schema\/person\/1bbe96e8a4b59db8234afc52bd99005c"},"headline":"Sunk Costs (costuri nerecuperabile)","datePublished":"2022-10-21T08:24:40+00:00","dateModified":"2023-04-28T19:52:13+00:00","mainEntityOfPage":{"@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/"},"wordCount":787,"commentCount":0,"publisher":{"@id":"https:\/\/startco.ro\/blog\/#organization"},"image":{"@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage"},"thumbnailUrl":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png","keywords":["antreprenor","antreprenoriat","freelancer","sunk costs"],"articleSection":["Dezvolt\u0103-\u021bi afacerea","Via\u021ba de antreprenor","Via\u021ba de freelancer"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/","url":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/","name":"Sunk Costs (costuri nerecuperabile) | StartCo","isPartOf":{"@id":"https:\/\/startco.ro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage"},"image":{"@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage"},"thumbnailUrl":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png","datePublished":"2022-10-21T08:24:40+00:00","dateModified":"2023-04-28T19:52:13+00:00","description":"Afl\u0103 din acest articol ce sunt a\u0219a numitele \u201csunk costs\u201d \u0219i cum te po\u021bi preg\u0103ti adecvat pentru a suporta aceste costuri nerecuperabile.","breadcrumb":{"@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#primaryimage","url":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png","contentUrl":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min.png","width":1640,"height":924,"caption":"Sunk Costs (costuri nerecuperabile)"},{"@type":"BreadcrumbList","@id":"https:\/\/startco.ro\/blog\/sunk-costs-costuri-nerecuperabile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/startco.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"Via\u021ba de antreprenor","item":"https:\/\/startco.ro\/blog\/viata-de-antreprenor\/"},{"@type":"ListItem","position":3,"name":"Sunk Costs (costuri nerecuperabile)"}]},{"@type":"WebSite","@id":"https:\/\/startco.ro\/blog\/#website","url":"https:\/\/startco.ro\/blog\/","name":"StartCo","description":"Informa\u021bii mereu actualizate pentru afacerea ta","publisher":{"@id":"https:\/\/startco.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startco.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/startco.ro\/blog\/#organization","name":"StartCo","url":"https:\/\/startco.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/startco.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/logo_social_image.png","contentUrl":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/logo_social_image.png","width":200,"height":200,"caption":"StartCo"},"image":{"@id":"https:\/\/startco.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StartCo.ro\/","https:\/\/x.com\/StartCo_ro","https:\/\/www.instagram.com\/startco.ro\/","https:\/\/www.linkedin.com\/company\/startco\/","https:\/\/www.youtube.com\/@startco-ro","https:\/\/www.tiktok.com\/@startco.ro","https:\/\/www.reddit.com\/user\/StartCo-RO"],"description":"StartCo este o platform\u0103 digital\u0103 complet\u0103 pentru antreprenorii din Rom\u00e2nia. Oferim servicii rapide \u0219i 100% online de \u00eenfiin\u021bare \u0219i modificare firm\u0103 (SRL, PFA, II), facturare electronic\u0103, contabilitate \u0219i consultan\u021b\u0103 fiscal\u0103. Cu ajutorul tehnologiei, elimin\u0103m birocra\u021bia \u0219i facem antreprenoriatul mai simplu, mai accesibil \u0219i mai eficient.","email":"contact@startco.ro","telephone":"0371 700 410","legalName":"StartCo","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/startco.ro\/blog\/#\/schema\/person\/1bbe96e8a4b59db8234afc52bd99005c","name":"Viviana Popa","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/startco.ro\/blog\/#\/schema\/person\/image\/","url":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/avatar_user_3_1684306727-96x96.png","contentUrl":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/avatar_user_3_1684306727-96x96.png","caption":"Viviana Popa"},"description":"Expert Contabil membru CECCAR, pasionat\u0103 de content marketing, traduc aspectele fiscale \u0219i de business \u00eentr-un limbaj antreprenorial u\u0219or de digerat."}]}},"taxonomy_info":{"category":[{"value":372,"label":"Dezvolt\u0103-\u021bi afacerea"},{"value":371,"label":"Via\u021ba de antreprenor"},{"value":370,"label":"Via\u021ba de freelancer"}],"post_tag":[{"value":22,"label":"antreprenor"},{"value":23,"label":"antreprenoriat"},{"value":133,"label":"freelancer"},{"value":547,"label":"sunk costs"}]},"featured_image_src_large":["https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-99-min-1024x577.png",1024,577,true],"author_info":{"display_name":"Viviana Popa","author_link":"https:\/\/startco.ro\/blog\/author\/viviana\/"},"comment_info":0,"category_info":[{"term_id":372,"name":"Dezvolt\u0103-\u021bi afacerea","slug":"dezvoltare-afacere","term_group":0,"term_taxonomy_id":372,"taxonomy":"category","description":"","parent":0,"count":43,"filter":"raw","cat_ID":372,"category_count":43,"category_description":"","cat_name":"Dezvolt\u0103-\u021bi afacerea","category_nicename":"dezvoltare-afacere","category_parent":0},{"term_id":371,"name":"Via\u021ba de antreprenor","slug":"viata-de-antreprenor","term_group":0,"term_taxonomy_id":371,"taxonomy":"category","description":"","parent":0,"count":37,"filter":"raw","cat_ID":371,"category_count":37,"category_description":"","cat_name":"Via\u021ba de antreprenor","category_nicename":"viata-de-antreprenor","category_parent":0},{"term_id":370,"name":"Via\u021ba de freelancer","slug":"viata-de-freelancer","term_group":0,"term_taxonomy_id":370,"taxonomy":"category","description":"","parent":0,"count":32,"filter":"raw","cat_ID":370,"category_count":32,"category_description":"","cat_name":"Via\u021ba de freelancer","category_nicename":"viata-de-freelancer","category_parent":0}],"tag_info":[{"term_id":22,"name":"antreprenor","slug":"antreprenor","term_group":0,"term_taxonomy_id":22,"taxonomy":"post_tag","description":"","parent":0,"count":237,"filter":"raw"},{"term_id":23,"name":"antreprenoriat","slug":"antreprenoriat","term_group":0,"term_taxonomy_id":23,"taxonomy":"post_tag","description":"","parent":0,"count":130,"filter":"raw"},{"term_id":133,"name":"freelancer","slug":"freelancer","term_group":0,"term_taxonomy_id":133,"taxonomy":"post_tag","description":"","parent":0,"count":75,"filter":"raw"},{"term_id":547,"name":"sunk costs","slug":"sunk-costs","term_group":0,"term_taxonomy_id":547,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts\/18619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/comments?post=18619"}],"version-history":[{"count":5,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts\/18619\/revisions"}],"predecessor-version":[{"id":19342,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts\/18619\/revisions\/19342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/media\/18620"}],"wp:attachment":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/media?parent=18619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/categories?post=18619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/tags?post=18619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}