{"id":18354,"date":"2022-08-24T07:20:43","date_gmt":"2022-08-24T05:20:43","guid":{"rendered":"https:\/\/startco.ro\/blog\/?p=18354"},"modified":"2023-04-28T23:38:01","modified_gmt":"2023-04-28T21:38:01","slug":"roi-return-on-investment-ce-este-si-cum-se-calculeaza","status":"publish","type":"post","link":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/","title":{"rendered":"ROI (Return on Investment). Ce este \u0219i cum se calculeaz\u0103?"},"content":{"rendered":"\n<p><a href=\"https:\/\/startco.ro\/infiintare-srl\" target=\"_blank\" rel=\"noreferrer noopener\">Vrei s\u0103-\u021bi deschizi o firm\u0103<\/a> sau s\u0103 investe\u0219ti \u00eentr-o afacere? Indiferent de situa\u021bie este bine s\u0103 \u00ee\u021bi calculezi ROI-ul (rata de recuperare a investi\u021biei). Cite\u0219te \u00een continuare \u0219i afl\u0103 ce este \u0219i cum se calculeaz\u0103, dar \u0219i c\u00e2teva exemple de calcul a ratei de recuperare a investi\u021biei (ROI &#8211; Return on Investment) din diferite domenii de business.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"#h-ce-este-roi-return-on-investment\" data-level=\"2\">Ce este ROI (Return on Investment)?<\/a><\/li><li><a href=\"#h-beneficiile-roi\" data-level=\"2\">Beneficiile ROI<\/a><\/li><li><a href=\"#h-cum-se-calculeaza-return-on-investment\" data-level=\"2\">Cum se calculeaz\u0103 \u201cReturn on Investment\u201d?<\/a><\/li><li><a href=\"#h-exemple-din-business\" data-level=\"2\">Exemple din business<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-este-roi-return-on-investment\">Ce este ROI (Return on Investment)?<\/h2>\n\n\n\n<p>ROI, o abreviere pentru \u201eReturn on Investment\u201d, reprezint\u0103 rata de recuperare a investi\u021biei. Prin aceast\u0103 formul\u0103 se m\u0103soar\u0103 profitabilitatea unei investi\u021bii prin compararea profitului net cu costul ini\u021bial al investi\u021biei. Exprimat \u00een procent, ROI arat\u0103 c\u00e2t la sut\u0103 din suma investit\u0103 se \u00eentoarce ca profit. Sintetiz\u00e2nd, ROI-ul \u00ee\u021bi indic\u0103 dac\u0103 o anumit\u0103 investi\u021bie este sau nu profitabil\u0103.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beneficiile-roi\">Beneficiile ROI<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pentru a lua decizii informate privind investi\u021bia de timp \u0219i bani \u00eentr-o afacere, trebuie s\u0103 cuno\u0219ti costurile, dar \u0219i capacitatea de a ob\u021bine profit. Astfel, pentru a stabili dac\u0103 afacerea poate fi sau nu sustenabil\u0103 \u0219i scalabil\u0103 este util s\u0103 calculezi periodic rata de rentabilitate a investi\u021biei.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cu ajutorul ROI po\u021bi s\u0103 urm\u0103re\u0219ti \u0219i s\u0103 analizezi dac\u0103 \u00ee\u021bi atingi toate obiectivele pe termen scurt sau lung.<\/li>\n\n\n\n<li>ROI te ajut\u0103 s\u0103 evaluezi performan\u021ba financiar\u0103 a afacerii tale \u0219i s\u0103 stabile\u0219ti ce resurse vor fi alocate investi\u021biei.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-se-calculeaza-return-on-investment\">Cum se calculeaz\u0103 \u201cReturn on Investment\u201d?<\/h2>\n\n\n\n<p>ROI arat\u0103 c\u00e2t de profitabil\u0103 este o investi\u021bie. Astfel, pentru a determina rentabilitatea unei investi\u021bii trebuie s\u0103&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>stabile\u0219ti care sunt costurile \u0219i veniturile aferente<\/li>\n\n\n\n<li>estimezi perioada investi\u021biei&nbsp;<\/li>\n\n\n\n<li>determini timpul necesar pentru acoperirea cheltuielilor din veniturile realizate.<\/li>\n<\/ol>\n\n\n\n<p>Pentru a determina ROI-ul ai nevoie de urm\u0103toarea formul\u0103 de calcul:<\/p>\n\n\n\n<p><strong>ROI= (Venituri \u00een urma investi\u021biei- Suma investit\u0103)*100\/ Suma investit\u0103&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Exemplu:<\/strong><\/p>\n\n\n\n<p><em>Ai o firm\u0103 de contabilitate \u0219i trimi\u021bi un newsletter la 100 de antreprenori, poten\u021biali clien\u021bi, oferindu-le primele 2 luni gratuite. \u00cen urma acestui newsletter<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>ai cheltuit 1.000 euro&nbsp;<\/em><\/li>\n\n\n\n<li><em>10 dintre poten\u021bialii clien\u021bi citesc mesajul \u0219i te contacteaz\u0103<\/em><\/li>\n\n\n\n<li><em>5 dintre ace\u0219tia semneaz\u0103 contractul \u0219i devin clien\u021bi, aduc\u00e2nd firmei venituri lunare de 5.000 de euro<\/em><\/li>\n<\/ul>\n\n\n\n<p><em>ROI= (Venituri \u00een urma investi\u021biei- Suma investit\u0103)*100\/ Suma investit\u0103<\/em><\/p>\n\n\n\n<p><em>= (2.000-1.000) *100\/ 1.000<\/em><\/p>\n\n\n\n<p><em>=100%<\/em><\/p>\n\n\n\n<p><strong><em>Asta \u00eenseamn\u0103 un c\u00e2\u0219tig de 1 euro la fiecare euro investit, ceea ce \u00eenseamn\u0103 o profitabilitate bun\u0103.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exemple-din-business\">Exemple din business<\/h2>\n\n\n\n<p>Pentru a \u00een\u021belege mai bine mecanismul din spatele acestui indicator de performan\u021b\u0103, iat\u0103 c\u00e2teva exemple din diferite tipuri de business:<\/p>\n\n\n\n<p><strong>Exemplu:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>Ai un magazin de cosmetice, \u0219i faci o campanie de marketing pentru promovarea unor noi produse. Cheltuielile de marketing totalizeaz\u0103 o sum\u0103 de 10.000 USD, iar campania \u00ee\u021bi aduce v\u00e2nz\u0103ri de 15.000 USD.&nbsp;<\/em><\/li>\n<\/ol>\n\n\n\n<p><strong><em>ROI = (15.000 &#8211; 10.000) *100\/ 10.000 = 50%<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Observa\u021bie: Pentru a ob\u021bine informa\u021bii reale despre c\u00e2\u0219tigurile campaniei de marketing, trebuie s\u0103 \u021bii cont \u0219i de fluctua\u021bia v\u00e2nz\u0103rilor \u0219i s\u0103 faci compara\u021bii de la o lun\u0103 la alta.<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Astfel, folosind o campanie pe 3 luni, observi o cre\u0219tere organic\u0103 medie a v\u00e2nz\u0103rilor de 4%\/lun\u0103. Cheltuielile de marketing alocate sunt 10.000 USD\/lun\u0103, iar v\u00e2nz\u0103rile ob\u021binute 15.000 USD\/lun\u0103. Prin urmare,<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>ROI = (15.000 &#8211; 600 &#8211; 10.000)*100\/ 10.000 = 44%<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><em>Ai o fabric\u0103 \u0219i investe\u0219ti \u00een noi utilaje pentru a moderniza fabrica. Campania industrial\u0103 te cost\u0103 50 de milioane de dolari. Cu ajutorul acestor utilaje, firma ob\u021bine venituri de 75 milioane de dolari.<\/em><\/li>\n<\/ol>\n\n\n\n<p><strong><em>ROI = (75 &#8211; 50)*100\/50 = 50%<\/em><\/strong><em>, ceea ce \u00eenseamn\u0103 <\/em><strong><em>un c\u00e2\u0219tig de 25 de milioane de dolari pentru cei 50 de milioane investi\u021bi, ceea ce \u00eenseamn\u0103 o profitabilitate bun\u0103<\/em><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><em>Firma A cump\u0103r\u0103 ac\u021biuni la firma B, o companie cotat\u0103 public. La data achizi\u021biei, ac\u021biunile firmei B se tranzac\u021bioneaz\u0103 la 10,00 USD, iar firma B achizi\u021bioneaz\u0103 4 milioane de ac\u021biuni, rezult\u00e2nd astfel un cost al investi\u021biei de 40 de milioane de dolari.&nbsp;<\/em><\/li>\n<\/ol>\n\n\n\n<p><em>Cinci ani de la data cump\u0103r\u0103rii, ac\u021biunile firmei B cresc cu 20%, ajung\u00e2nd la o valoare de 12,00 USD per ac\u021biune. Astfel, firma A decide s\u0103 le v\u00e2nd\u0103 mai departe \u0219i ob\u021bine venituri totale din v\u00e2nzare de 48 milioane USD.&nbsp;<\/em><\/p>\n\n\n\n<p><strong><em>ROI = (48 &#8211; 40)*100\/ 40 = 20%<\/em><\/strong><em>, ceea ce \u00eenseamn\u0103 c\u0103 <\/em><strong><em>firma A a ob\u021binut un c\u00e2\u0219tig de 0.2 USD la fiecare 1 USD investit.<\/em><\/strong><\/p>\n\n\n\n<p>ROI este un indicator foarte util pentru a evalua investi\u021biile \u0219i deciziile de afaceri. Determin\u00e2nd valoarea ROI po\u021bi s\u0103 decizi mai u\u0219or \u00een ce afaceri este bine s\u0103 investe\u0219ti \u0219i c\u00e2nd este momentul potrivit s\u0103 te retragi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce este \u0219i cum se calculeaz\u0103 rata de recuperare a investi\u021biei (ROI &#8211; Return on Investment) din diferite domenii de business?<\/p>\n","protected":false},"author":3,"featured_media":18355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[372],"tags":[22,23,133,515],"class_list":["post-18354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-afacere","tag-antreprenor","tag-antreprenoriat","tag-freelancer","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ROI (Return on Investment). 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