{"id":18354,"date":"2022-08-24T07:20:43","date_gmt":"2022-08-24T05:20:43","guid":{"rendered":"https:\/\/startco.ro\/blog\/?p=18354"},"modified":"2026-09-24T10:18:55","modified_gmt":"2026-09-24T07:18:55","slug":"roi-return-on-investment-ce-este-si-cum-se-calculeaza","status":"publish","type":"post","link":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/","title":{"rendered":"Ce este ROI (Return on Investment), cum se calculeaz\u0103 corect \u0219i ce limite are"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd vrei <a href=\"https:\/\/startco.ro\/infiintare-firma\" target=\"_blank\" rel=\"noreferrer noopener\">s\u0103-\u021bi deschizi o firm\u0103<\/a> sau s\u0103 investe\u0219ti \u00eentr-o afacere, e bine s\u0103-\u021bi calculezi ROI-ul (rentabilitatea investi\u021biei) at\u00e2t \u00eenainte s\u0103 faci pasul, c\u00e2t \u0219i dup\u0103, ca s\u0103 vezi dac\u0103 banii chiar au adus profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROI e unul dintre cei mai folosi\u021bi <a href=\"https:\/\/startco.ro\/blog\/topul-indicatorilor-cheie-de-performanta-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">indicatori financiari<\/a>, tocmai pentru c\u0103 e simplu de calculat. Dar e \u0219i u\u0219or de calculat gre\u0219it. Cite\u0219te \u00een continuare \u0219i afl\u0103 ce este, cum se calculeaz\u0103 corect \u0219i ce gre\u0219eli s\u0103 evi\u021bi, cu exemple concrete pe care le po\u021bi adapta la situa\u021bia ta.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"#h-ce-este-roi-return-on-investment\" data-level=\"2\">Ce este ROI (Return on Investment)?<\/a><\/li><li><a href=\"#h-de-ce-e-important-sa-\u021bi-cuno\u0219ti-roi-ul\" data-level=\"2\">De ce e important s\u0103-\u021bi cuno\u0219ti ROI-ul?<\/a><\/li><li><a href=\"#h-cum-se-calculeaza-roi-ul\" data-level=\"2\">Cum se calculeaz\u0103 ROI-ul?<\/a><\/li><li><a href=\"#h-exemple-de-calcul-roi-pentru-diferite-tipuri-de-investi\u021bii\" data-level=\"2\">Exemple de calcul ROI pentru diferite tipuri de investi\u021bii<\/a><\/li><li><a href=\"#h-limitele-roi-la-care-trebuie-sa-fii-atent\" data-level=\"2\">Limitele ROI la care trebuie s\u0103 fii atent<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-ce-este-roi-return-on-investment\" class=\"wp-block-heading\"><strong>Ce este ROI (Return on Investment)?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROI e abrevierea pentru <strong>Return on Investment<\/strong> \u0219i se traduce prin rentabilitatea (sau randamentul) investi\u021biei. Indicatorul compar\u0103 profitul net adus de o investi\u021bie cu costul acesteia. Exprimat \u00een procente, ROI arat\u0103 c\u00e2t la sut\u0103 din suma investit\u0103 se \u00eentoarce ca profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe scurt, <strong>ROI-ul \u00ee\u021bi arat\u0103 dac\u0103 o investi\u021bie este sau nu profitabil\u0103<\/strong>.<\/p>\n\n\n\n<h2 id=\"h-de-ce-e-important-sa-\u021bi-cuno\u0219ti-roi-ul\" class=\"wp-block-heading\"><strong>De ce e important s\u0103-\u021bi cuno\u0219ti ROI-ul?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Te ajut\u0103 s\u0103 iei <a href=\"https:\/\/startco.ro\/blog\/ce-este-costul-de-oportunitate\/\" target=\"_blank\" rel=\"noreferrer noopener\">decizii informate<\/a> despre unde \u00ee\u021bi investe\u0219ti timpul \u0219i banii.<\/li>\n\n\n\n<li>Calculat periodic, \u00ee\u021bi arat\u0103 dac\u0103 o investi\u021bie merit\u0103 continuat\u0103 sau oprit\u0103.<\/li>\n\n\n\n<li>\u00ce\u021bi permite s\u0103 compari \u00eentre ele investi\u021bii diferite: o campanie de marketing cu un utilaj nou sau cu un angajat \u00een plus.<\/li>\n\n\n\n<li>Te ajut\u0103 s\u0103 decizi <a href=\"https:\/\/startco.ro\/blog\/metode-prin-care-poti-sa-fii-mai-productiv\/\" target=\"_blank\" rel=\"noreferrer noopener\">cum \u00eempar\u021bi resursele<\/a> mai departe.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-cum-se-calculeaza-roi-ul\" class=\"wp-block-heading\"><strong>Cum se calculeaz\u0103 ROI-ul?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru un calcul corect, ai nevoie de trei lucruri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>costul total al investi\u021biei<\/strong>, adic\u0103 tot ce ai cheltuit ca s\u0103 faci investi\u021bia posibil\u0103;<\/li>\n\n\n\n<li><strong>profitul generat de investi\u021bie<\/strong>, adic\u0103 veniturile aduse de investi\u021bie minus costurile directe (marfa v\u00e2ndut\u0103, materiile prime, costul de a livra serviciul);<\/li>\n\n\n\n<li><strong>perioada<\/strong> pe care m\u0103sori rezultatul: o lun\u0103, un an, cinci ani.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Formula este:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROI = (Profitul generat de investi\u021bie \u2212 Costul investi\u021biei) \u00d7 100 \/ Costul investi\u021biei<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De re\u021binut<\/strong>: <a href=\"https:\/\/startco.ro\/blog\/diferenta-dintre-profit-si-cash-flow\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00een formul\u0103 intr\u0103 <strong>profitul<\/strong><\/a>, nu veniturile. Dac\u0103 pui veniturile, ROI-ul iese mult mai mare dec\u00e2t \u00een realitate. <\/p>\n\n\n\n<h2 id=\"h-exemple-de-calcul-roi-pentru-diferite-tipuri-de-investi\u021bii\" class=\"wp-block-heading\"><strong>Exemple de calcul ROI pentru diferite tipuri de investi\u021bii<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Exemplele sunt simplificate: nu includ impozitele, amortizarea sau alte ajust\u0103ri contabile. Pentru calcule exacte, adaptate afacerii tale, cel mai bine e s\u0103 discu\u021bi cu contabilul t\u0103u.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-1-campanie-de-email-pentru-o-firma-de-servicii\"><strong>1. Campanie de email pentru o firm\u0103 de servicii<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ai o firm\u0103 care ofer\u0103 un serviciu cu abonament de 1.000 lei pe lun\u0103. Trimi\u021bi un email c\u0103tre 100 de poten\u021biali clien\u021bi, cu primele 2 luni gratuite. Preg\u0103tirea \u0219i trimiterea campaniei te cost\u0103 5.000 lei.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 dintre poten\u021bialii clien\u021bi te contacteaz\u0103;<\/li>\n\n\n\n<li>5 semneaz\u0103 contractul, deci veniturile ajung la 5.000 lei pe lun\u0103 \u00een total, dup\u0103 perioada gratuit\u0103;<\/li>\n\n\n\n<li>livrarea serviciului te cost\u0103 400 lei pe lun\u0103 pentru fiecare client, adic\u0103 2.000 lei pe lun\u0103 pentru to\u021bi cei 5.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Costul investi\u021biei<\/strong> nu e doar campania. \u00cen cele 2 luni gratuite livrezi serviciul f\u0103r\u0103 s\u0103 \u00eencasezi nimic, iar asta face parte din investi\u021bie:campania (5.000 lei) + 2 luni gratuite \u00d7 2.000 lei (4.000 lei) = <strong>total 9.000 lei.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Profitul generat \u00een primul an<\/strong> (presupun\u00e2nd c\u0103 to\u021bi cei 5 clien\u021bi r\u0103m\u00e2n):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 luni pl\u0103tite \u00d7 5.000 lei = 50.000 lei venituri<\/li>\n\n\n\n<li>10 luni \u00d7 2.000 lei = 20.000 lei costuri de livrare<\/li>\n\n\n\n<li><strong>profit generat: 30.000 lei<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ROI = (30.000 \u2212 9.000) \u00d7 100 \/ 9.000 = <strong>233%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asta \u00eenseamn\u0103 un c\u00e2\u0219tig net de aproximativ 2,33 lei la fiecare leu investit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-2-campanie-de-marketing-pentru-un-magazin-online\"><strong>2. Campanie de marketing pentru un magazin online<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ai un magazin online \u0219i faci o campanie de o lun\u0103 pentru promovarea unor produse noi. Costul total al campaniei e 10.000 lei, din care 8.000 lei reclame pl\u0103tite \u0219i \u0219i 2.000 te cost\u0103 s\u0103 creezi efectiv materialele. Dac\u0103 \u00eenainte de campanie vindeai 50.000 de lei pe lun\u0103, iar \u00een luna campaniei vinzi 80.000 de lei, ai 30.000 de lei \u00een plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar nu toat\u0103 cre\u0219terea e meritul campaniei. V\u00e2nz\u0103rile tale cresc oricum, organic, cu aproximativ 4% pe lun\u0103. Asta \u00eenseamn\u0103 c\u0103 2.000 lei (4% din 50.000) ar fi venit \u0219i f\u0103r\u0103 campanie.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>v\u00e2nz\u0103ri generate de campanie: 30.000 \u2212 2.000 = <strong>28.000 lei<\/strong><\/li>\n\n\n\n<li>marja ta brut\u0103 e de 40%, deci profitul generat de aceste v\u00e2nz\u0103ri: 28.000 \u00d7 40% = <strong>11.200 lei<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ROI = (11.200 \u2212 10.000) \u00d7 100 \/ 10.000 = <strong>12%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-3-utilaje-noi-intr-o-fabrica\"><strong>3. Utilaje noi \u00eentr-o fabric\u0103<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ai o fabric\u0103 \u0219i investe\u0219ti 2.000.000 lei \u00een utilaje noi, care \u00ee\u021bi permit s\u0103 produci mai mult.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produc\u021bia suplimentar\u0103 \u00ee\u021bi aduce venituri de 1.200.000 lei pe an;<\/li>\n\n\n\n<li>costurile directe ale acestei produc\u021bii (materii prime, energie, mentenan\u021b\u0103, operatori) sunt de 700.000 lei pe an;<\/li>\n\n\n\n<li>deci profitul suplimentar e de 500.000 lei pe an.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pe o perioad\u0103 de 5 ani, profitul generat e de 2.500.000 lei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ROI (5 ani) = (2.500.000 \u2212 2.000.000) \u00d7 100 \/ 2.000.000 = <strong>25%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raportat la un an, asta \u00eenseamn\u0103 aproximativ <strong>4,6% pe an<\/strong>. Calculul nu include valoarea utilajelor la finalul celor 5 ani. Dac\u0103 le po\u021bi vinde sau folosi \u00een continuare, rentabilitatea real\u0103 e mai mare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-4-investi\u021bie-in-ac\u021biuni\"><strong>4. Investi\u021bie \u00een ac\u021biuni<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Firma A cump\u0103r\u0103 4.000 de ac\u021biuni la firma B, o companie listat\u0103 la burs\u0103, la pre\u021bul de 10 lei pe ac\u021biune, adic\u0103 40.000 lei. Comisionul de cump\u0103rare e de 200 lei, deci costul total al investi\u021biei e de <strong>40.200 lei<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cei 5 ani \u00een care le de\u021bine, Firma A \u00eencaseaz\u0103 dividende nete de 2.000 lei. Apoi ac\u021biunile ajung la 12 lei (o cre\u0219tere de 20%), iar Firma A le vinde cu 48.000 lei \u0219i pl\u0103te\u0219te un comision de v\u00e2nzare de 240 lei.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>total \u00eencasat: 48.000 \u2212 240 + 2.000 = <strong>49.760 lei<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ROI (5 ani) = (49.760 \u2212 40.200) \u00d7 100 \/ 40.200 = <strong>23,8%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pare mult, dar raportat la un an \u00eenseamn\u0103 aproximativ <strong>4,4% pe an<\/strong>. Calculul e f\u0103cut \u00eenainte de impozitul pe profit datorat de firm\u0103 pentru c\u00e2\u0219tig.<\/p>\n\n\n\n<h2 id=\"h-limitele-roi-la-care-trebuie-sa-fii-atent\" class=\"wp-block-heading\"><strong>Limitele ROI la care trebuie s\u0103 fii atent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROI e simplu de calculat, dar are c\u00e2teva limite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nu \u021bine cont de timp.<\/strong> Un ROI de 50% ob\u021binut \u00eentr-o lun\u0103 nu e comparabil cu un ROI de 50% ob\u021binut \u00een 5 ani. Primul e mult mai valoros. Ca s\u0103 compari investi\u021bii cu durate diferite, raporteaz\u0103-le la un an (ROI anualizat).<\/li>\n\n\n\n<li><strong>Depinde de ce incluzi la cost.<\/strong> Dac\u0103 la o campanie de marketing incluzi doar bugetul de reclame \u0219i ignori timpul echipei sau costul unor oferte gratuite, ROI-ul nu e realist.<\/li>\n\n\n\n<li><strong>Depinde de ce incluzi la c\u00e2\u0219tig.<\/strong> Dac\u0103 folose\u0219ti veniturile \u00een loc de profit sau atribui investi\u021biei v\u00e2nz\u0103ri care ar fi venit oricum, rezultatul nu mai reflect\u0103 realitatea.<\/li>\n\n\n\n<li><strong>Nu \u021bine cont de risc.<\/strong> Dou\u0103 investi\u021bii cu acela\u0219i ROI estimat pot avea riscuri foarte diferite. Un ROI calculat \u00eenainte de investi\u021bie e o estimare, nu o garan\u021bie.<\/li>\n<\/ul>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1790233040759\"><strong class=\"schema-faq-question\"><strong>Care e diferen\u021ba dintre ROI \u0219i ROAS?<\/strong><\/strong> <p class=\"schema-faq-answer\">ROAS (Return on Ad Spend) raporteaz\u0103 veniturile generate de o campanie strict la costul reclamelor, f\u0103r\u0103 s\u0103 scad\u0103 niciun cost. ROI, \u00een schimb, porne\u0219te de la profit \u0219i scade \u00eentregul cost al investi\u021biei. ROAS e util pentru optimizarea rapid\u0103 a reclamelor: \u00ee\u021bi arat\u0103 care anun\u021buri v\u00e2nd mai bine. Dar dac\u0103 vrei s\u0103 \u0219tii c\u00e2t ai c\u00e2\u0219tigat de fapt, te ui\u021bi la ROI.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790233054042\"><strong class=\"schema-faq-question\"><strong>Care e diferen\u021ba dintre ROI \u0219i termenul de recuperare?<\/strong><\/strong> <p class=\"schema-faq-answer\">ROI \u00ee\u021bi arat\u0103 c\u00e2t de profitabil\u0103 e o investi\u021bie. Termenul de recuperare \u00ee\u021bi arat\u0103 \u00een c\u00e2t timp \u00ee\u021bi recuperezi banii investi\u021bi. Cei doi indicatori se completeaz\u0103: primul \u00ee\u021bi spune \u201ec\u00e2t\u201d, al doilea \u201ec\u00e2t de repede\u201d.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790233070038\"><strong class=\"schema-faq-question\"><strong>Ce \u00eenseamn\u0103 un ROI bun?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nu exist\u0103 un prag universal. Depinde de domeniu, de riscul asumat \u0219i de c\u00e2t dureaz\u0103 investi\u021bia. Cel mai util e s\u0103 compari ROI-ul investi\u021biei tale cu alternativele reale pe care le ai: alte campanii, alte investi\u021bii sau chiar ce \u021bi-ar aduce banii \u021binu\u021bi \u00eentr-un depozit bancar ori \u00een titluri de stat.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1790233081267\"><strong class=\"schema-faq-question\"><strong>Cum compar ROI-uri ob\u021binute pe perioade diferite?<\/strong><\/strong> <p class=\"schema-faq-answer\">Le aduci la aceea\u0219i baz\u0103 de timp, de obicei un an. Formula pentru ROI-ul anualizat este: <strong>ROI anualizat = (1 + ROI)^(1 \/ num\u0103rul de ani) \u2212 1.<\/strong> De exemplu, dac\u0103 ai un ROI de 20% \u00een 6 luni, varianta simpl\u0103 (prin dublare) d\u0103 40% pe an; varianta care presupune c\u0103 reinveste\u0219ti c\u00e2\u0219tigul d\u0103 (1,2)\u00b2 \u2212 1 = <strong>44% pe an<\/strong>. Invers, un ROI de 23,8% ob\u021binut \u00een 5 ani \u00eenseamn\u0103 doar aproximativ 4,4% pe an. F\u0103r\u0103 ajustarea asta, ri\u0219ti s\u0103 compari investi\u021bii care nu sunt, de fapt, comparabile.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Afl\u0103 ce este ROI (Return on Investment), de ce e important s\u0103-l cuno\u0219ti, cum se calculeaz\u0103 \u0219i vezi exemple concrete de calcul pentru diferite tipuri de investi\u021bii.<\/p>\n","protected":false},"author":3,"featured_media":18355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[372],"tags":[22,133,515],"class_list":["post-18354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-afacere","tag-antreprenor","tag-freelancer","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ROI (Return on 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ROI, \u00een schimb, porne\u0219te de la profit \u0219i scade \u00eentregul cost al investi\u021biei. ROAS e util pentru optimizarea rapid\u0103 a reclamelor: \u00ee\u021bi arat\u0103 care anun\u021buri v\u00e2nd mai bine. Dar dac\u0103 vrei s\u0103 \u0219tii c\u00e2t ai c\u00e2\u0219tigat de fapt, te ui\u021bi la ROI.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/startco.ro\\\/blog\\\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\\\/#faq-question-1790233054042\",\"position\":2,\"url\":\"https:\\\/\\\/startco.ro\\\/blog\\\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\\\/#faq-question-1790233054042\",\"name\":\"Care e diferen\u021ba dintre ROI \u0219i termenul de recuperare?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ROI \u00ee\u021bi arat\u0103 c\u00e2t de profitabil\u0103 e o investi\u021bie. Termenul de recuperare \u00ee\u021bi arat\u0103 \u00een c\u00e2t timp \u00ee\u021bi recuperezi banii investi\u021bi. Cei doi indicatori se completeaz\u0103: primul \u00ee\u021bi spune \u201ec\u00e2t\u201d, al doilea \u201ec\u00e2t de repede\u201d.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/startco.ro\\\/blog\\\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\\\/#faq-question-1790233070038\",\"position\":3,\"url\":\"https:\\\/\\\/startco.ro\\\/blog\\\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\\\/#faq-question-1790233070038\",\"name\":\"Ce \u00eenseamn\u0103 un ROI bun?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nu exist\u0103 un prag universal. Depinde de domeniu, de riscul asumat \u0219i de c\u00e2t dureaz\u0103 investi\u021bia. Cel mai util e s\u0103 compari ROI-ul investi\u021biei tale cu alternativele reale pe care le ai: alte campanii, alte investi\u021bii sau chiar ce \u021bi-ar aduce banii \u021binu\u021bi \u00eentr-un depozit bancar ori \u00een titluri de stat.\",\"inLanguage\":\"ro-RO\"},\"inLanguage\":\"ro-RO\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/startco.ro\\\/blog\\\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\\\/#faq-question-1790233081267\",\"position\":4,\"url\":\"https:\\\/\\\/startco.ro\\\/blog\\\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\\\/#faq-question-1790233081267\",\"name\":\"Cum compar ROI-uri ob\u021binute pe perioade diferite?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le aduci la aceea\u0219i baz\u0103 de timp, de obicei un an. 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Ce este \u0219i cum se calculeaz\u0103?"},{"@type":"BreadcrumbList","@id":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/startco.ro\/blog\/"},{"@type":"ListItem","position":2,"name":"Dezvolt\u0103-\u021bi afacerea","item":"https:\/\/startco.ro\/blog\/dezvoltare-afacere\/"},{"@type":"ListItem","position":3,"name":"Ce este ROI (Return on Investment), cum se calculeaz\u0103 corect \u0219i ce limite are"}]},{"@type":"WebSite","@id":"https:\/\/startco.ro\/blog\/#website","url":"https:\/\/startco.ro\/blog\/","name":"StartCo","description":"Informa\u021bii mereu actualizate pentru afacerea ta","publisher":{"@id":"https:\/\/startco.ro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startco.ro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/startco.ro\/blog\/#organization","name":"StartCo","url":"https:\/\/startco.ro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/startco.ro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/logo_social_image.png","contentUrl":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/logo_social_image.png","width":200,"height":200,"caption":"StartCo"},"image":{"@id":"https:\/\/startco.ro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StartCo.ro\/","https:\/\/x.com\/StartCo_ro","https:\/\/www.instagram.com\/startco.ro\/","https:\/\/www.linkedin.com\/company\/startco\/","https:\/\/www.youtube.com\/@startco-ro","https:\/\/www.tiktok.com\/@startco.ro","https:\/\/www.reddit.com\/user\/StartCo-RO"],"description":"StartCo este o platform\u0103 digital\u0103 complet\u0103 pentru antreprenorii din Rom\u00e2nia. 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Cu ajutorul tehnologiei, elimin\u0103m birocra\u021bia \u0219i facem antreprenoriatul mai simplu, mai accesibil \u0219i mai eficient.","email":"contact@startco.ro","telephone":"0371 700 410","legalName":"StartCo","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/startco.ro\/blog\/#\/schema\/person\/1bbe96e8a4b59db8234afc52bd99005c","name":"Viviana Popa","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/avatar_user_3_1684306727-96x96.png","url":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/avatar_user_3_1684306727-96x96.png","contentUrl":"https:\/\/startco.ro\/blog\/wp-content\/uploads\/avatar_user_3_1684306727-96x96.png","caption":"Viviana Popa"},"description":"Expert Contabil membru CECCAR, pasionat\u0103 de content marketing, traduc aspectele fiscale \u0219i de business \u00eentr-un limbaj antreprenorial u\u0219or de digerat."},{"@type":"Question","@id":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233040759","position":1,"url":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233040759","name":"Care e diferen\u021ba dintre ROI \u0219i ROAS?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"ROAS (Return on Ad Spend) raporteaz\u0103 veniturile generate de o campanie strict la costul reclamelor, f\u0103r\u0103 s\u0103 scad\u0103 niciun cost. ROI, \u00een schimb, porne\u0219te de la profit \u0219i scade \u00eentregul cost al investi\u021biei. ROAS e util pentru optimizarea rapid\u0103 a reclamelor: \u00ee\u021bi arat\u0103 care anun\u021buri v\u00e2nd mai bine. Dar dac\u0103 vrei s\u0103 \u0219tii c\u00e2t ai c\u00e2\u0219tigat de fapt, te ui\u021bi la ROI.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233054042","position":2,"url":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233054042","name":"Care e diferen\u021ba dintre ROI \u0219i termenul de recuperare?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"ROI \u00ee\u021bi arat\u0103 c\u00e2t de profitabil\u0103 e o investi\u021bie. Termenul de recuperare \u00ee\u021bi arat\u0103 \u00een c\u00e2t timp \u00ee\u021bi recuperezi banii investi\u021bi. Cei doi indicatori se completeaz\u0103: primul \u00ee\u021bi spune \u201ec\u00e2t\u201d, al doilea \u201ec\u00e2t de repede\u201d.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233070038","position":3,"url":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233070038","name":"Ce \u00eenseamn\u0103 un ROI bun?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nu exist\u0103 un prag universal. Depinde de domeniu, de riscul asumat \u0219i de c\u00e2t dureaz\u0103 investi\u021bia. Cel mai util e s\u0103 compari ROI-ul investi\u021biei tale cu alternativele reale pe care le ai: alte campanii, alte investi\u021bii sau chiar ce \u021bi-ar aduce banii \u021binu\u021bi \u00eentr-un depozit bancar ori \u00een titluri de stat.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"},{"@type":"Question","@id":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233081267","position":4,"url":"https:\/\/startco.ro\/blog\/roi-return-on-investment-ce-este-si-cum-se-calculeaza\/#faq-question-1790233081267","name":"Cum compar ROI-uri ob\u021binute pe perioade diferite?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Le aduci la aceea\u0219i baz\u0103 de timp, de obicei un an. Formula pentru ROI-ul anualizat este: <strong>ROI anualizat = (1 + ROI)^(1 \/ num\u0103rul de ani) \u2212 1.<\/strong> De exemplu, dac\u0103 ai un ROI de 20% \u00een 6 luni, varianta simpl\u0103 (prin dublare) d\u0103 40% pe an; varianta care presupune c\u0103 reinveste\u0219ti c\u00e2\u0219tigul d\u0103 (1,2)\u00b2 \u2212 1 = <strong>44% pe an<\/strong>. Invers, un ROI de 23,8% ob\u021binut \u00een 5 ani \u00eenseamn\u0103 doar aproximativ 4,4% pe an. F\u0103r\u0103 ajustarea asta, ri\u0219ti s\u0103 compari investi\u021bii care nu sunt, de fapt, comparabile.","inLanguage":"ro-RO"},"inLanguage":"ro-RO"}]}},"taxonomy_info":{"category":[{"value":372,"label":"Dezvolt\u0103-\u021bi afacerea"}],"post_tag":[{"value":22,"label":"antreprenor"},{"value":133,"label":"freelancer"},{"value":515,"label":"ROI"}]},"featured_image_src_large":["https:\/\/startco.ro\/blog\/wp-content\/uploads\/StartCo-3-21-min-1-1024x577.png",1024,577,true],"author_info":{"display_name":"Viviana Popa","author_link":"https:\/\/startco.ro\/blog\/author\/viviana\/"},"comment_info":0,"category_info":[{"term_id":372,"name":"Dezvolt\u0103-\u021bi afacerea","slug":"dezvoltare-afacere","term_group":0,"term_taxonomy_id":372,"taxonomy":"category","description":"","parent":0,"count":43,"filter":"raw","cat_ID":372,"category_count":43,"category_description":"","cat_name":"Dezvolt\u0103-\u021bi afacerea","category_nicename":"dezvoltare-afacere","category_parent":0}],"tag_info":[{"term_id":22,"name":"antreprenor","slug":"antreprenor","term_group":0,"term_taxonomy_id":22,"taxonomy":"post_tag","description":"","parent":0,"count":244,"filter":"raw"},{"term_id":133,"name":"freelancer","slug":"freelancer","term_group":0,"term_taxonomy_id":133,"taxonomy":"post_tag","description":"","parent":0,"count":75,"filter":"raw"},{"term_id":515,"name":"ROI","slug":"roi","term_group":0,"term_taxonomy_id":515,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts\/18354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/comments?post=18354"}],"version-history":[{"count":3,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts\/18354\/revisions"}],"predecessor-version":[{"id":22585,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/posts\/18354\/revisions\/22585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/media\/18355"}],"wp:attachment":[{"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/media?parent=18354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/categories?post=18354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startco.ro\/blog\/wp-json\/wp\/v2\/tags?post=18354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}