{"id":18226,"date":"2022-07-20T04:19:27","date_gmt":"2022-07-20T02:19:27","guid":{"rendered":"https:\/\/startco.ro\/blog\/?p=18226"},"modified":"2023-04-30T12:11:43","modified_gmt":"2023-04-30T10:11:43","slug":"ce-sunt-efectele-de-retea","status":"publish","type":"post","link":"https:\/\/startco.ro\/blog\/ce-sunt-efectele-de-retea\/","title":{"rendered":"Ce sunt efectele de re\u021bea?(network effects)"},"content":{"rendered":"\n<p>Ai o afacere de tip B2C, un magazin fizic sau chiar unul online? Efectele de re\u021bea joac\u0103 un rol major \u00een succesul sau e\u0219ecul afacerii tale. Afl\u0103 din acest articol ce sunt efectele de re\u021bea, cum \u00ee\u021bi influen\u021beaz\u0103 business-ul \u0219i cum le po\u021bi folosi pentru a-\u021bi cre\u0219te profitabilitatea.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"#h-ce-sunt-efectele-de-re\u021bea\" data-level=\"2\">Ce sunt efectele de re\u021bea?<\/a><\/li><li><a href=\"#h-tipuri-de-efecte-de-re\u021bea\" data-level=\"2\">Tipuri de efecte de re\u021bea<\/a><ul><li><a href=\"#h-efectul-de-re\u021bea-direct-sau-efectul-de-re\u021bea-de-aceea\u0219i-parte\" data-level=\"3\">Efectul de re\u021bea direct sau efectul de re\u021bea de aceea\u0219i parte\u00a0<\/a><\/li><li><a href=\"#h-efectul-de-re\u021bea-indirecta-sau-re\u021beaua-transversala\" data-level=\"3\">Efectul de re\u021bea indirect\u0103 sau re\u021beaua transversal\u0103<\/a><\/li><\/ul><\/li><li><a href=\"#h-exemple-de-efect-de-re\u021bea\" data-level=\"2\">Exemple de efect de re\u021bea<\/a><\/li><li><a href=\"#h-cum-te-ajuta-efectele-de-re\u021bea\" data-level=\"2\">Cum te ajut\u0103 efectele de re\u021bea?<\/a><ul><li><a href=\"#h-cum-i\u021bi-influen\u021beaza-efectul-de-re\u021bea-afacerea\" data-level=\"3\">Cum \u00ee\u021bi influen\u021beaz\u0103 efectul de re\u021bea afacerea?\u00a0<\/a><\/li><li><a href=\"#h-cum-te-po\u021bi-folosi-de-efectele-de-re\u021bea-pentru-a-\u021bi-cre\u0219te-businessul\" data-level=\"3\">Cum te po\u021bi folosi de efectele de re\u021bea pentru a-\u021bi cre\u0219te businessul?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-sunt-efectele-de-re\u021bea\">Ce sunt efectele de re\u021bea?<\/h2>\n\n\n\n<p>Efectul de re\u021bea reprezint\u0103 fenomenul prin care valoarea unui produs, serviciu sau platform\u0103 cre\u0219te pe m\u0103sur\u0103 ce se m\u0103re\u0219te num\u0103rul de cump\u0103r\u0103tori, v\u00e2nz\u0103tori sau utilizatori care \u00eel folosesc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tipuri-de-efecte-de-re\u021bea\">Tipuri de efecte de re\u021bea<\/h2>\n\n\n\n<p>Pentru a stabili cum \u00ee\u021bi influen\u021beaz\u0103 afacerea trebuie s\u0103 \u0219tii c\u0103 exist\u0103 dou\u0103 tipuri de efecte de re\u021bea:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>direct (efectul de re\u021bea de aceea\u0219i parte)<\/li>\n\n\n\n<li>indirect (re\u021beaua transversal\u0103)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-efectul-de-re\u021bea-direct-sau-efectul-de-re\u021bea-de-aceea\u0219i-parte\">Efectul de re\u021bea direct sau efectul de re\u021bea de aceea\u0219i parte&nbsp;<\/h3>\n\n\n\n<p>Este acel tip de efect de re\u021bea care apare atunci c\u00e2nd utilizatorii existen\u021bi beneficiaz\u0103 direct de atragerea de noi utilizatori.&nbsp;<\/p>\n\n\n\n<p><em>De exemplu, cu c\u00e2t o re\u021bea social\u0103 (<\/em><strong><em>Facebook, Instagram, Tik Tok, WhatsApp <\/em><\/strong><em>etc) are mai mul\u021bi utilizatori, cu at\u00e2t este mai apreciat\u0103 de ace\u0219tia.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-efectul-de-re\u021bea-indirecta-sau-re\u021beaua-transversala\">Efectul de re\u021bea indirect\u0103 sau re\u021beaua transversal\u0103<\/h3>\n\n\n\n<p>Apare atunci c\u00e2nd utilizatorii unui produs cresc nu datorit\u0103 unui c\u00e2\u0219tig direct, ci datorit\u0103 efectului unui produs complementar, care declan\u0219eaz\u0103 utilizarea de produse suplimentare.<\/p>\n\n\n\n<p>Astfel, de exemplu, exist\u0103 efecte indirecte de re\u021bea asociate cu&nbsp;utilizarea produselor electronice.<\/p>\n\n\n\n<p><em>De exemplu: Utilizatorii existen\u021bi de pe <\/em><strong><em>Internet<\/em><\/strong><em> vor beneficia de ad\u0103ugarea de noi utilizatori ca urmare a existen\u021bei pe pia\u021b\u0103 a unor laptopuri \u0219i smartphone-uri ieftine.<\/em><\/p>\n\n\n\n<p><em>Un alt exemplu este utilizarea <\/em><strong><em>Microsoft Windows<\/em><\/strong><em> a c\u0103rei valoare cre\u0219te odat\u0103 cu cre\u0219terea produc\u021biei \u0219i disponibilit\u0103\u021bii noilor aplica\u021bii \u0219i a altor produse complementare.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exemple-de-efect-de-re\u021bea\">Exemple de efect de re\u021bea<\/h2>\n\n\n\n<p>Cel mai mare \u0219i mai renumit exemplu de efect de re\u021bea este Internetul. Chiar dac\u0103 la \u00eenceputurile sale avea foarte pu\u021bini utilizatori, iar valoarea sa era relativ mic\u0103, pe m\u0103sur\u0103 ce num\u0103rul utilizatorilor a crescut, au fost create mai multe contacte, mai multe site-uri de vizitat \u0219i mai multe aplica\u021bii. Dezvoltarea \u0219i \u00eembun\u0103t\u0103\u021birea site-urilor web a atras mai mul\u021bi utilizatori s\u0103 se conecteze \u0219i s\u0103 fac\u0103 afaceri \u00eentre ei. \u00cen plus, pe m\u0103sur\u0103 ce internetul a cunoscut cre\u0219teri ale traficului, a oferit mai mult\u0103 valoare, ceea ce a dus la un efect de re\u021bea.<\/p>\n\n\n\n<p>Iat\u0103 \u0219i alte exemple de companii \u0219i startup-uri puternic influen\u021bate de efectele de re\u021bea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-commerce:<\/strong> eBay, Etsy, Amazon, Alibaba<\/li>\n\n\n\n<li><strong>Transport<\/strong>: <a href=\"https:\/\/startco.ro\/blog\/firma-uber\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uber<\/a>, Bolt, Freenow<\/li>\n\n\n\n<li><strong>Livrare<\/strong>: Uber Eats, Glovo, Tazz<\/li>\n\n\n\n<li><strong>Re\u021bele sociale:<\/strong> Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Reddit, TikTok<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-te-ajuta-efectele-de-re\u021bea\">Cum te ajut\u0103 efectele de re\u021bea?<\/h2>\n\n\n\n<p>\u00cen cazul efectelor de re\u021bea decizia unui utilizator se bazeaz\u0103 pe num\u0103rul de utilizatori care folosesc deja produsul. Astfel, cu c\u00e2t sunt mai mul\u021bi utilizatori, cu at\u00e2t cre\u0219te mai mult interesul pentru produsul respectiv.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cum-i\u021bi-influen\u021beaza-efectul-de-re\u021bea-afacerea\">Cum \u00ee\u021bi influen\u021beaz\u0103 efectul de re\u021bea afacerea?&nbsp;<\/h3>\n\n\n\n<p>Concret, efectul de re\u021bea te ajut\u0103 s\u0103 \u00ee\u021bi extinzi afacerea prin cre\u0219terea&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bazei de clien\u021bi<\/li>\n\n\n\n<li>a cotei de pia\u021b\u0103&nbsp;<\/li>\n\n\n\n<li>\u0219i a propunerii de valoare global\u0103 a produsului, gener\u00e2nd astfel un profit mai mare.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cum-te-po\u021bi-folosi-de-efectele-de-re\u021bea-pentru-a-\u021bi-cre\u0219te-businessul\">Cum te po\u021bi folosi de efectele de re\u021bea pentru a-\u021bi cre\u0219te businessul?<\/h3>\n\n\n\n<p>Po\u021bi ob\u021bine o <a href=\"https:\/\/startco.ro\/blog\/cum-sa-construiesti-un-business-scalabil\/\" target=\"_blank\" rel=\"noreferrer noopener\">afacere scalabil\u0103<\/a> prin valorificarea puterii efectelor de re\u021bea. Iat\u0103 cum po\u021bi folosi efectele de re\u021bea pentru a facilita adoptarea produsului sau serviciului t\u0103u \u0219i pentru a atrage clien\u021bi din diferite segmente de pia\u021b\u0103:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>este important s\u0103 \u00ee\u021bi proiectezi un model de afaceri eficient<\/li>\n\n\n\n<li>s\u0103 creezi diferite strategii de introducere pe pia\u021b\u0103 pentru fiecare set de utilizatori.<\/li>\n<\/ol>\n\n\n\n<p>Este important s\u0103 \u00een\u021belegi modul \u00een care efectele de re\u021bea \u00ee\u021bi impacteaz\u0103 afacerea pentru a le folosi pentru a cre\u0219te profitabilitatea \u0219i a-\u021bi dezvolta afacerea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afl\u0103 ce sunt efectele de re\u021bea, cum \u00ee\u021bi influen\u021beaz\u0103 business-ul \u0219i cum le po\u021bi folosi pentru a-\u021bi cre\u0219te profitabilitatea.<\/p>\n","protected":false},"author":3,"featured_media":18227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[371],"tags":[22,23,501],"class_list":["post-18226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viata-de-antreprenor","tag-antreprenor","tag-antreprenoriat","tag-ce-sunt-efectele-de-retea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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