{"id":18133,"date":"2022-06-23T06:10:54","date_gmt":"2022-06-23T04:10:54","guid":{"rendered":"https:\/\/startco.ro\/blog\/?p=18133"},"modified":"2023-05-12T15:33:51","modified_gmt":"2023-05-12T13:33:51","slug":"ce-este-si-cum-scrii-un-value-proposition-pentru-afacerea-ta","status":"publish","type":"post","link":"https:\/\/startco.ro\/blog\/ce-este-si-cum-scrii-un-value-proposition-pentru-afacerea-ta\/","title":{"rendered":"Ce este \u0219i cum scrii un value-proposition pentru afacerea ta?"},"content":{"rendered":"\n<p>Afacerea ta trebuie s\u0103 aib\u0103 un focus, o direc\u021bie stabil\u0103 \u0219i un public \u021bint\u0103 potrivit. De aceea, un value proposition \u00ee\u021bi ajut\u0103 afacerea sa \u00ee\u0219i p\u0103streze toate aceste caracteristici. Afl\u0103 din acest articol ce este \u0219i cum scrii un value-proposition pentru <a href=\"https:\/\/startco.ro\/infiintare-srl\" target=\"_blank\" rel=\"noreferrer noopener\">afacerea ta<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"#h-ce-este-value-proposition\" data-level=\"2\">Ce este value proposition?<\/a><\/li><li><a href=\"#h-cu-ce-te-ajuta-value-proposition-in-afaceri\" data-level=\"2\">Cu ce te ajut\u0103 value proposition \u00een afaceri?<\/a><\/li><li><a href=\"#h-cum-scrii-un-value-proposition-pentru-afacerea-ta\" data-level=\"2\">Cum scrii un value-proposition pentru afacerea ta?\u00a0<\/a><\/li><li><a href=\"#h-diferen\u021ba-intre-value-proposition-\u0219i-unique-selling-line\" data-level=\"2\">Diferen\u021ba \u00eentre Value Proposition \u0219i Unique Selling Line<\/a><\/li><li><a href=\"#h-cum-ajungi-la-o-forma-optima-a-unui-value-proposition-pentru-afacerea-ta\" data-level=\"2\">Cum ajungi la o form\u0103 optim\u0103 a unui Value Proposition pentru afacerea ta?<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-este-value-proposition\">Ce este value proposition?<\/h2>\n\n\n\n<p>Un Value Proposition (VP) reprezint\u0103 decizia fundamental\u0103 a modelului de afaceri care serve\u0219te drept strategia de baz\u0103 pe care o companie o alege pentru a se diferen\u021bia de concuren\u021b\u0103. Practic, este planul prin care afacerea ta \u00ee\u0219i propune s\u0103 ocupe o por\u021biune din pia\u021b\u0103. Astfel, dac\u0103 ar fi s\u0103 definim, value proposition este felul \u00een care po\u021bi s\u0103 eviden\u021biezi \u00eentr-o fraz\u0103 cele trei aspecte esen\u021biale ale unei companii:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>ce vinzi \u0219i ce problem\u0103 rezolvi&nbsp;<\/li>\n\n\n\n<li>cui vinzi<\/li>\n\n\n\n<li>\u0219i de ce un client ar trebui s\u0103 cumpere produsul t\u0103u (prin ce anume se diferen\u0163iaz\u0103 produsul t\u0103u de altele din pia\u0163\u0103).<\/li>\n<\/ol>\n\n\n\n<p><em>De exemplu, strategia pe care se bazeaz\u0103 VP al Nike este de a oferi produse de \u00eembr\u0103c\u0103minte \u0219i \u00eenc\u0103l\u021b\u0103minte oamenilor obi\u0219nui\u021bi care \u00ee\u0219i doresc s\u0103 investeasc\u0103 \u00een via\u021ba lor sportiv\u0103. Produsele lor sunt de calitate \u00eenalt\u0103, astfel \u00eenc\u00e2t pot fi folosite \u0219i de atle\u021bii profesioni\u0219ti.&nbsp;<\/em><\/p>\n\n\n\n<p>Aten\u021bie!<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Value proposition <strong>NU<\/strong> este:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un<strong> call to action (<\/strong>exemplu:<em> \u201cAplic\u0103 acum pentru fonduri nerambursabile\u201d)<\/em><\/li>\n\n\n\n<li>un <strong>slogan<\/strong>(exemplu: <em>\u201cG\u0103se\u0219ti mai mult dec\u00e2t crezi\u201d &#8211; eMag<\/em>)<\/li>\n\n\n\n<li>\u0219i cu siguran\u021b\u0103 nu este nici o <strong>declara\u0163ie de pozi\u0163ionare<\/strong> (exemplu: <em>\u201eCel mai mic pre\u0163 din Rom\u00e2nia\u201d &#8211; Altex)<\/em>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>O Value Proposition reprezint\u0103 <strong>func\u021bia afacerii tale<\/strong>, pe c\u00e2nd sloganul reprezint\u0103 o form\u0103.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><em>De exemplu, sloganul Nike este: \u201cjust do it\u201d, dar VP este: Nike ofer\u0103 produse ce inspir\u0103 pe oricine s\u0103 devin\u0103 un atlet.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cu-ce-te-ajuta-value-proposition-in-afaceri\">Cu ce te ajut\u0103 value proposition \u00een afaceri?<\/h2>\n\n\n\n<p>Un VP te ajut\u0103 pe tine ca manager (dar \u0219i pe angaja\u021bii \u0219i colaboratorii t\u0103i) s\u0103-\u021bi reaminteasc\u0103 modalitatea prin care vei ocupa o por\u021biune din pia\u021ba \u00een care \u00ee\u021bi dore\u0219ti s\u0103 activezi. De asemenea, te ajut\u0103 s\u0103-\u021bi men\u021bii un curs constant al afacerii, f\u0103r\u0103 s\u0103 investe\u0219ti \u00een proiecte care se pot dovedi nerentabile, pentru c\u0103 se desprind de strategia principal\u0103 a companiei.&nbsp;<\/p>\n\n\n\n<p><em>Cum ar fi ca Nike s\u0103 \u00ee\u0219i propun\u0103 s\u0103 v\u00e2nd\u0103 \u0219i b\u0103uturi carbogazoase care s\u0103 ajute atle\u021bii s\u0103 se hidrateze? Cel mai probabil brandul s-ar dilua, iar acest proiect ar fi un e\u0219ec.&nbsp;<\/em><\/p>\n\n\n\n<p>Tocmai pentru a evita eventualele abateri, Value proposition te ajut\u0103 s\u0103 \u00ee\u021bi define\u0219ti scopul \u0219i mijloacele afacerii tale \u00een contextul pie\u021bei \u00een care activezi \u0219i \u00ee\u021bi asigur\u0103 o continuitate a misiunii \u0219i valorii companiei. Printre beneficiile sale se num\u0103r\u0103 \u0219i urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ajut\u0103 poten\u0163ialii clien\u0163i s\u0103 \u00een\u0163eleag\u0103 ce vinzi<\/li>\n\n\n\n<li>te ajut\u0103 s\u0103 eviden\u021biezi prin ce te diferen\u021biezi de competitori&nbsp;<\/li>\n\n\n\n<li>\u0219i astfel, \u00ee\u021bi cre\u015fte v\u00e2nz\u0103rile.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-scrii-un-value-proposition-pentru-afacerea-ta\">Cum scrii un value-proposition pentru afacerea ta?&nbsp;<\/h2>\n\n\n\n<p>Cum \u00ee\u021bi construie\u0219ti un <strong>value proposition conving\u0103tor pentru afacerea ta<\/strong>? <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/value-proposition-2-1024x576.png\" alt=\"\" class=\"wp-image-18140\" width=\"503\" height=\"282\" srcset=\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/value-proposition-2-1024x576.png 1024w, https:\/\/startco.ro\/blog\/wp-content\/uploads\/value-proposition-2-300x169.png 300w, https:\/\/startco.ro\/blog\/wp-content\/uploads\/value-proposition-2-768x432.png 768w, https:\/\/startco.ro\/blog\/wp-content\/uploads\/value-proposition-2-1536x864.png 1536w, https:\/\/startco.ro\/blog\/wp-content\/uploads\/value-proposition-2.png 1920w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><\/figure>\n\n\n\n<p>\u00cen primul r\u00e2nd trebuie s\u0103 fii atent \u0219i s\u0103 pui accent pe <strong>nevoile pe care le are clientul<\/strong>, nu pe ceea ce are de oferit afacerea ta . Astfel, trebuie s\u0103<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>studiezi ce value proposition au competitorii<\/li>\n\n\n\n<li>eviden\u021biezi esen\u0163a businessului \u00eentr-un mod clar<\/li>\n\n\n\n<li>s\u0103 descrii cum r\u0103spunde unei nevoi \u0219i care sunt beneficiile pe care le va&nbsp;experimenta clientul dac\u0103 alege produsul sau serviciul t\u0103u<\/li>\n\n\n\n<li>precum \u0219i modul \u00een care produsul\/serviciul\/brandul t\u0103u e de preferat fa\u0163\u0103 de altele.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diferen\u021ba-intre-value-proposition-\u0219i-unique-selling-line\">Diferen\u021ba \u00eentre Value Proposition \u0219i Unique Selling Line<\/h2>\n\n\n\n<p>Un Value Proposition reprezint\u0103 ceea ce ofer\u0103 afacerea ta clien\u021bilor t\u0103i. Un Selling Line, pe de alt\u0103 parte, este \u201cde ce\u201d clien\u021bii t\u0103i ar trebui s\u0103 aleag\u0103 afacerea ta, \u00een detrimentul concuren\u021bei. Este o diferen\u021b\u0103 de orientare: \u00een timp ce Value Proposition \u00ee\u021bi reaminte\u0219te \u021bie \u0219i angaja\u021bilor t\u0103i care este strategia, un USL \u201cconvinge\u201d poten\u021bialii clien\u021bi de avantajele afacerii tale.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-ajungi-la-o-forma-optima-a-unui-value-proposition-pentru-afacerea-ta\">Cum ajungi la o form\u0103 optim\u0103 a unui Value Proposition pentru afacerea ta?<\/h2>\n\n\n\n<p>\u00cen primul r\u00e2nd, trebuie ca strategia afacerii tale sa fie bine pus\u0103 la punct. Astfel, \u00ee\u021bi vei clarifica pozi\u021bia pe pia\u021b\u0103, \u0219i vei \u0219ti cum s\u0103 ob\u021bii o cot\u0103 c\u00e2t mai mare. Apoi, trebuie s\u0103 concentrezi toat\u0103 aceast\u0103 strategie \u00eentr-o fraz\u0103 cuprinz\u0103toare, care s\u0103 o defineasc\u0103. <\/p>\n\n\n\n<p>Un ultim sfat: experimenteaz\u0103 cu mai multe variante \u0219i chiar studiaz\u0103 exemplele altor companii de renume pentru a vedea cum au structurat \u0219i formulat ele un Value Proposition adecvat.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afl\u0103 din acest articol ce este \u0219i cum scrii un value-proposition pentru afacerea ta.<\/p>\n","protected":false},"author":3,"featured_media":18134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[372],"tags":[22,23,133],"class_list":["post-18133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-afacere","tag-antreprenor","tag-antreprenoriat","tag-freelancer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ce este \u0219i cum 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