{"id":18002,"date":"2022-05-12T08:00:00","date_gmt":"2022-05-12T06:00:00","guid":{"rendered":"https:\/\/startco.ro\/blog\/?p=18002"},"modified":"2023-06-08T13:04:23","modified_gmt":"2023-06-08T11:04:23","slug":"cum-se-calculeaza-costul-de-achizitie-client","status":"publish","type":"post","link":"https:\/\/startco.ro\/blog\/cum-se-calculeaza-costul-de-achizitie-client\/","title":{"rendered":"Ce este \u0219i cum se calculeaz\u0103 costul de achizi\u021bie client?"},"content":{"rendered":"\n<p>E\u0219ti deja antreprenor sau vrei s\u0103-\u021bi \u00eenfiin\u021bezi o firm\u0103? \u00cen orice caz, sigur vrei s\u0103 \u0219tii cum po\u021bi atrage c\u00e2t mai mul\u021bi clien\u021bi pentru produsul t\u0103u, \u0219i totodat\u0103 cum \u00ee\u021bi po\u021bi optimiza costurile \u00een scopul gener\u0103rii de profit. Afl\u0103 din acest articol <strong>ce este \u0219i cum se calculeaz\u0103 costul de achizi\u021bie client.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"#h-ce-este-costul-de-achizi\u021bie-client-customer-acquisition-cost-cac\" data-level=\"2\">Ce este costul de achizi\u021bie client (Customer Acquisition Cost &#8211; CAC)?<\/a><\/li><li><a href=\"#h-cum-se-calculeaza-costul-de-achizi\u021bie-client\" data-level=\"1\">Cum se calculeaz\u0103 costul de achizi\u021bie client?<\/a><ul><li><a href=\"#h-ce-include-costul-de-achizi\u021bie\" data-level=\"3\">Ce include costul de achizi\u021bie?\u00a0<\/a><\/li><li><a href=\"#h-de-ce-trebuie-calculat-costul-de-achizi\u021bie\" data-level=\"3\">De ce trebuie calculat costul de achizi\u021bie?<\/a><\/li><li><a href=\"#h-cum-se-calculeaza-costul-de-achizi\u021bie-client-1\" data-level=\"3\">Cum se calculeaz\u0103 costul de achizi\u021bie client?<\/a><\/li><li><a href=\"#h-cum-sa-reduci-costul-de-achizi\u021bie-clien\u021bi\" data-level=\"2\">Cum s\u0103 reduci costul de achizi\u021bie clien\u021bi?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-este-costul-de-achizi\u021bie-client-customer-acquisition-cost-cac\">Ce este costul de achizi\u021bie client (Customer Acquisition Cost &#8211; CAC)?<\/h2>\n\n\n\n<p>Costul de achizi\u021bie client (Customer Acquisition Cost) reprezint\u0103 costul pe care \u00eel pl\u0103te\u0219ti pentru ob\u021binerea unui nou client.&nbsp;<\/p>\n\n\n\n<p><strong>Aten\u021bie! Nu trebuie confundat costul de achizi\u021bie client (CAC) cu costul pe ac\u021biune (CPA &#8211; valoarea conversiei unui poten\u021bial consumator \u00eentr-un cump\u0103r\u0103tor final).<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-cum-se-calculeaza-costul-de-achizi\u021bie-client\">Cum se calculeaz\u0103 costul de achizi\u021bie client?<\/h1>\n\n\n\n<p>Pentru a calcula costul de achizi\u021bie trebuie s\u0103 determini mai \u00eent\u00e2i de ce resurse ai nevoie pentru a ob\u021bine un nou client.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ce-include-costul-de-achizi\u021bie\">Ce include costul de achizi\u021bie?&nbsp;<\/h3>\n\n\n\n<p>\u00cen func\u021bie de resursele utilizate, costul de achizi\u021bie include mai multe cheltuieli precum:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>costurile produselor<\/li>\n\n\n\n<li>angaja\u021bii<\/li>\n\n\n\n<li>cheltuieli cu promovarea \u0219i marketingul&nbsp;<\/li>\n\n\n\n<li>cheltuieli cu alte resurse implicate \u00een proces etc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-de-ce-trebuie-calculat-costul-de-achizi\u021bie\">De ce trebuie calculat costul de achizi\u021bie?<\/h3>\n\n\n\n<p>Costul de achizi\u021bie este un indicator care arat\u0103&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>succesul strategiei de marketing<\/li>\n\n\n\n<li>dar \u0219i poten\u021bialul afacerii&nbsp;<\/li>\n\n\n\n<li>\u0219i interesul audien\u021bei pentru produsul promovat.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Este important s\u0103 \u00een\u021belegi \u0219i s\u0103 \u0219tii s\u0103 determini costul de achizi\u021bie pentru&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>a afla dac\u0103 ai un business viabil \u0219i scalabil,&nbsp;<\/li>\n\n\n\n<li>sau pentru a putea modifica strategia sau chiar produsul \u00eenainte de a pierde bani.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cum-se-calculeaza-costul-de-achizi\u021bie-client-1\">Cum se calculeaz\u0103 costul de achizi\u021bie client?<\/h3>\n\n\n\n<p>Pentru a determina costul t\u0103u de achizi\u021bie per client trebuie s\u0103 calculezi raportul dintre cheltuielile totale de marketing \u0219i v\u00e2nz\u0103ri (inclusiv costul bunurilor v\u00e2ndute \u0219i al for\u021bei de munc\u0103) la num\u0103rul total de clien\u021bi noi dob\u00e2ndi\u021bi.&nbsp;<\/p>\n\n\n\n<p><strong>Cost de achizi\u021bie client (Customer Acquisition Cost (CAC)) = (Costuri for\u021b\u0103 de munc\u0103 + costuri de v\u00e2nzare + costuri de marketing + alte costuri cu resurse utilizate pentru achizi\u021bia clientului)\/Num\u0103rul de clien\u021bilor noi achizi\u021biona\u021bi<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-sa-reduci-costul-de-achizi\u021bie-clien\u021bi\">Cum s\u0103 reduci costul de achizi\u021bie clien\u021bi?<\/h2>\n\n\n\n<p>Optimizarea costurilor este principala grij\u0103 a oric\u0103rui antreprenor, iar acest lucru este s\u0103n\u0103tos pentru dezvoltarea afacerii. \u00cen acest sens, cu siguran\u021b\u0103 ai deja sau ar trebui s\u0103 ai un contabil dedicat firmei tale care s\u0103 \u00ee\u021bi optimizeze fiscal afacerea, \u00eens\u0103 nu trebuie s\u0103 ui\u021bi \u0219i de optimizarea costurilor de marketing. <strong>Cum po\u021bi s\u0103 reduci costul de achizi\u021bie clien\u021bi?<\/strong> Iat\u0103 c\u00e2teva sfaturi care s\u0103 te ajute s\u0103 ob\u021bii rezultate bune, cu un buget optim:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>reducerea costului produsului v\u00e2ndut<\/li>\n\n\n\n<li>concentrarea pe o ni\u0219\u0103 mai pu\u021bin competitiv\u0103<\/li>\n\n\n\n<li>prioritizarea marketingului organic cu ajutorul promov\u0103rii pe re\u021belele sociale, SEO \u0219i marketingului de recomandare<\/li>\n\n\n\n<li>\u00eembun\u0103t\u0103\u021birea ratei de reten\u021bie a clien\u021bilor<\/li>\n\n\n\n<li>retargetarea utilizatorilor care au l\u0103sat produse \u00een co\u0219 f\u0103r\u0103 a definitiva comanda<\/li>\n\n\n\n<li>automatizarea sarcinilor repetitive<\/li>\n\n\n\n<li>optimizarea site-ului pentru conversii<\/li>\n\n\n\n<li>utilizarea testimonialelor \u0219i a recomand\u0103rilor.<\/li>\n<\/ol>\n\n\n\n<p>Tu cum faci s\u0103 ob\u021bii un cost de achizi\u021bie c\u00e2t mai avantajos?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E\u0219ti deja antreprenor sau vrei s\u0103-\u021bi \u00eenfiin\u021bezi o firm\u0103? Afl\u0103 din acest articol ce este \u0219i cum se calculeaz\u0103 costul de achizi\u021bie client.<\/p>\n","protected":false},"author":3,"featured_media":18003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[372],"tags":[],"class_list":["post-18002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dezvoltare-afacere"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>cum se calculeaz\u0103 costul de achizi\u021bie client?<\/title>\n<meta name=\"description\" content=\"E\u0219ti deja antreprenor sau vrei s\u0103-\u021bi \u00eenfiin\u021bezi o firm\u0103? 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