{"id":17295,"date":"2022-01-28T08:53:21","date_gmt":"2022-01-28T06:53:21","guid":{"rendered":"https:\/\/startco.ro\/blog\/?p=17295"},"modified":"2023-06-08T16:34:55","modified_gmt":"2023-06-08T14:34:55","slug":"tactici-si-strategii-de-promovare","status":"publish","type":"post","link":"https:\/\/startco.ro\/blog\/tactici-si-strategii-de-promovare\/","title":{"rendered":"Tactici \u0219i strategii de promovare pentru afacerile mici"},"content":{"rendered":"\n<p>Ai o afacere \u0219i vrei s\u0103 o cre\u0219ti, sau te g\u00e2nde\u0219ti s\u0103 <a href=\"https:\/\/startco.ro\/infiintare-srl\" target=\"_blank\" rel=\"noreferrer noopener\">\u00eencepi o afacere<\/a>? Pentru a avea succes trebuie s\u0103 \u00ee\u021bi promovezi ideea \u0219i produsele\/serviciile \u00eentr-un mod corect. Cum ajungi la poten\u021biali clien\u021bi mai rapid, \u0219i mai eficient? Cu o strategie de promovare corect\u0103, care s\u0103 aib\u0103 la baz\u0103 tacticile \u0219i ideile potrivite afacerii tale. Iat\u0103 care sunt principalele tactici \u0219i strategii de promovare pentru afacerile mici, \u0219i cum po\u021bi face un plan de marketing eficient \u0219i cu un buget redus.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Cuprins<\/h2><ul><li><a href=\"#h-care-sunt-principalele-tactici-idei-de-promovare\" data-level=\"2\">Care sunt principalele tactici\/idei de promovare?<\/a><ul><li><a href=\"#h-seo-search-engine-optimization\" data-level=\"3\">SEO (Search Engine Optimization)\u00a0<\/a><\/li><li><a href=\"#h-content-marketing-marketing-prin-con\u021binut\" data-level=\"3\">Content marketing (marketing prin con\u021binut)<\/a><\/li><li><a href=\"#h-e-mail-marketing-newsletter\" data-level=\"3\">E-mail marketing\/Newsletter\u00a0<\/a><\/li><li><a href=\"#h-social-media-marketing\" data-level=\"3\">Social Media Marketing\u00a0<\/a><\/li><li><a href=\"#h-marketing-afiliat\" data-level=\"3\">Marketing afiliat\u00a0<\/a><\/li><li><a href=\"#h-google-adwords-\u0219i-pay-per-click\" data-level=\"3\">Google AdWords \u0219i Pay per Click\u00a0<\/a><\/li><li><a href=\"#h-facebook-ads\" data-level=\"3\">Facebook Ads<\/a><\/li><li><a href=\"#h-waze-sau-google-my-business-folosind-google-maps\" data-level=\"3\">Waze sau Google My Business (folosind Google Maps)<\/a><\/li><\/ul><\/li><li><a href=\"#h-tactici-\u0219i-strategii-de-promovare\" data-level=\"2\">Tactici \u0219i strategii de promovare<\/a><\/li><li><a href=\"#h-cum-stabile\u0219ti-strategia-de-promovare\" data-level=\"2\">Cum stabile\u0219ti strategia de promovare?<\/a><ul><li><a href=\"#h-strategie-de-promovare-pentru-afaceri-de-tip-b2c-locala\" data-level=\"3\">Strategie de promovare pentru afaceri de tip B2C local\u0103<\/a><\/li><li><a href=\"#h-strategie-de-promovare-pentru-afaceri-de-tip-b2b-locala\" data-level=\"3\">Strategie de promovare pentru afaceri de tip B2B local\u0103<\/a><\/li><li><a href=\"#h-strategie-de-promovare-pentru-afaceri-de-tip-b2c-na\u021bionala\" data-level=\"3\">Strategie de promovare pentru afaceri de tip B2C na\u021bional\u0103<\/a><\/li><li><a href=\"#h-strategie-de-promovare-pentru-afaceri-de-tip-b2b-na\u021bionala\" data-level=\"3\">Strategie de promovare pentru afaceri de tip B2B na\u021bional\u0103<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-care-sunt-principalele-tactici-idei-de-promovare\">Care sunt principalele tactici\/idei de promovare?<\/h2>\n\n\n\n<p>Tacticile\/Ideile de promovare fac parte din strategia de marketing, fiind mijloacele \u0219i canalele prin care \u00ee\u021bi po\u021bi face cunoscut brand-ul \u0219i \u00ee\u021bi po\u021bi cre\u0219te v\u00e2nz\u0103rile. Ele pot fi<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>offline\n<ol class=\"wp-block-list\">\n<li>pliante \u0219i flyere<\/li>\n\n\n\n<li>produse personalizate<\/li>\n\n\n\n<li>c\u0103r\u021bi de vizit\u0103<\/li>\n\n\n\n<li>dona\u021bii \u0219i sponsoriz\u0103ri<\/li>\n\n\n\n<li>vouchere\/produse gratuite<\/li>\n\n\n\n<li>evenimente\/t\u00e2rguri\/conferin\u021be&nbsp;<\/li>\n\n\n\n<li>presa local\u0103<\/li>\n\n\n\n<li>mostre gratuite<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>online\n<ol class=\"wp-block-list\">\n<li>SEO (Search Engine Optimization)&nbsp;<\/li>\n\n\n\n<li>Content marketing<\/li>\n\n\n\n<li>E-mail marketing<\/li>\n\n\n\n<li>Social Media Marketing<\/li>\n\n\n\n<li>Marketing afiliat<\/li>\n\n\n\n<li>Facebook Ads<\/li>\n\n\n\n<li>Google AdWords \u0219i Pay per Click&nbsp;<\/li>\n\n\n\n<li>Ad\u0103ugarea companiei pe Google Maps<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seo-search-engine-optimization\">SEO (Search Engine Optimization)&nbsp;<\/h3>\n\n\n\n<p>Este o tactic\u0103 de promovare care are ca scop cre\u0219terea num\u0103rului de vizitatori c\u0103tre website-ul companiei \u00een mod natural, prin optimizarea con\u021binutului deja existent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-marketing-marketing-prin-con\u021binut\">Content marketing (marketing prin con\u021binut)<\/h3>\n\n\n\n<p>Prin aceast\u0103 tactic\u0103 nu \u00ee\u021bi promovezi \u00een mod explicit produsele\/serviciile, ci mai degrab\u0103 \u00eencerci s\u0103 le stimulezi interesul poten\u021bialilor clien\u021bi. O sec\u021biune de blog integrat\u0103 pe website-ul companiei ar putea s\u0103 ofere mai multe informa\u021bii care s\u0103 conving\u0103 audien\u021ba de serviciile\/produsele tale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-e-mail-marketing-newsletter\">E-mail marketing\/Newsletter&nbsp;<\/h3>\n\n\n\n<p>Este o tactic\u0103 de promovare eficient\u0103 \u00een special pentru afacerile de tip B2B, care au posibilitatea construirii unei baze de clien\u021bi, \u0219i implicit a unei liste de adrese de e-mail unde clien\u021bii pot primi periodic informa\u021bii despre produsele\/serviciile tale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-media-marketing\">Social Media Marketing&nbsp;<\/h3>\n\n\n\n<p>Re\u021belele de socializare sunt un mijloc excelent de promovare a afacerii \u00een scopul atragerii unor noi clien\u021bi, sau a consolid\u0103rii \u0219i fideliz\u0103rii celor deja existen\u021bi. Cu materialele potrivite \u00ee\u021bi po\u021bi cre\u0219te afacerea substan\u021bial, \u0219i cu un buget redus.&nbsp;<\/p>\n\n\n\n<p><strong>Un beneficiu major al re\u021belelor sociale: <\/strong>clien\u021bii \u00ee\u021bi pot l\u0103sa recenzii sau opinii pozitive care te pot ajuta s\u0103-\u021bi spore\u0219ti credibilitatea \u00een domeniu \u0219i s\u0103 atragi mai mul\u021bi clien\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-afiliat\">Marketing afiliat&nbsp;<\/h3>\n\n\n\n<p>Este un model de marketing prin care o companie \u00ee\u0219i r\u0103spl\u0103te\u0219te afiliatii (bloguri sau al\u021bi ter\u021bi) pentru fiecare vizit\u0103 sau client care ajunge pe website. Este utilizat \u00een special \u00een afacerile de tip B2C.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-adwords-\u0219i-pay-per-click\">Google AdWords \u0219i Pay per Click&nbsp;<\/h3>\n\n\n\n<p>Sunt tactici de promovare prin intermediul c\u0103rora po\u021bi pl\u0103ti ca reclamele tale s\u0103 apar\u0103 pe site-urile \u0219i serviciile Google sau \u00een motoarele de c\u0103utare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-ads\">Facebook Ads<\/h3>\n\n\n\n<p>Una din tacticile preferate at\u00e2t de afacerile de tip B2C, c\u00e2t \u0219i cele B2B, este Facebook Ads. O campanie de promovare prin reclame pe Facebook, poate s\u0103 aduc\u0103 deopotriv\u0103<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>notorietate brand-ului<\/li>\n\n\n\n<li>poten\u021biali clien\u021bi c\u0103rora le pot fi afi\u0219ate ulterior \u0219i alte reclame ale companiei<\/li>\n\n\n\n<li>mai multe v\u00e2nz\u0103ri.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-waze-sau-google-my-business-folosind-google-maps\">Waze sau Google My Business (folosind Google Maps)<\/h3>\n\n\n\n<p>Este o tactic\u0103 foarte util\u0103 pentru promovarea unei afaceri locale, indiferent de audien\u021b\u0103. Prin ad\u0103ugarea afacerii pe Google Maps, vei putea ap\u0103rea mai u\u0219or \u00een rezultate c\u0103utarilor Google. Motorul de c\u0103utare va recomanda afacere ta al\u0103turi de altele similare cu serviciile c\u0103utate de c\u0103tre utilizator.<\/p>\n\n\n\n<p><strong>Un alt aspect pozitiv:<\/strong> ca \u0219i \u00een cazul re\u021belelor sociale, clien\u021bii \u00ee\u021bi pot l\u0103sa recenzii care te pot ajuta s\u0103-\u021bi spore\u0219ti credibilitatea \u00een domeniu \u0219i s\u0103 atragi mai mul\u021bi clien\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tactici-\u0219i-strategii-de-promovare\">Tactici \u0219i strategii de promovare<\/h2>\n\n\n\n<p><em>\u201cStrategia f\u0103r\u0103 tactici este calea cea mai lent\u0103 c\u0103tre victorie. Tactica f\u0103r\u0103 strategie este zgomotul \u00eenainte de \u00eenfr\u00e2ngere.\u201d &#8211; <\/em>Sun Tzu<\/p>\n\n\n\n<p>Pentru a ilustra diferen\u021bele \u00eentre idee, strategie, tactici de marketing lu\u0103m exemplul urm\u0103tor:<\/p>\n\n\n\n<p><strong><em>Ideea de business care trebuie implementat\u0103\/dezvoltat\u0103:<\/em><\/strong><em> o afacere de croitorie care s\u0103 distribuie costume \u00een Bucure\u0219ti \u0219i zonele adiacente.<\/em><\/p>\n\n\n\n<p><strong><em>Strategia de marketing: <\/em><\/strong><em>aplic\u0103m strategia unui B2C local, construind apoi avatarul de client ideal. De exemplu: persoane cu venituri medii \u0219i mari sau clien\u021bi ocazionali care au nevoie de costume pentru evenimente specifice<\/em><\/p>\n\n\n\n<p><strong><em>Tactici\/Idei de implementare a strategiei de marketing: <\/em><\/strong><em>Pentru a implementa strategia de promovare se pot folosi&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>at\u00e2t tactici offline: participarea la t\u00e2rgul de nun\u021bi, fashion show-uri, emisiuni la televiziunile locale, sponsoriz\u0103ri de evenimente de business<\/em><\/li>\n\n\n\n<li><em>c\u00e2t \u0219i tactici online: Social Media Marketing, campanii de promovare pe Google \u0219i Facebook, Google Maps, campanii de SEO localizat (exemplu: \u201ccostume Bucure\u0219ti\u201d).&nbsp;&nbsp;<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cum-stabile\u0219ti-strategia-de-promovare\">Cum stabile\u0219ti strategia de promovare?<\/h2>\n\n\n\n<p>Cum stabile\u0219ti o strategie de promovare eficient\u0103? Trebuie s\u0103 ai \u00een vedere:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>domeniul afacerii tale<\/li>\n\n\n\n<li>m\u0103rimea afacerii<\/li>\n\n\n\n<li>obiectivele afacerii<\/li>\n\n\n\n<li>pia\u021ba\/ni\u0219a<\/li>\n\n\n\n<li>principalii competitori<\/li>\n\n\n\n<li>clien\u021bii<\/li>\n\n\n\n<li>obiectivele strategiei de marketing<\/li>\n\n\n\n<li>tactici \u0219i idei de promovare<\/li>\n\n\n\n<li>bugetul.<\/li>\n<\/ol>\n\n\n\n<p>Pentru a identifica cele patru strategii generale de promovare, de la care po\u021bi s\u0103 porne\u0219ti pentru a stabili strategia personalizat\u0103 business-ului t\u0103u, voi face urm\u0103toarea clasificare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/B2BB2C.png\" alt=\"\" class=\"wp-image-17297\" srcset=\"https:\/\/startco.ro\/blog\/wp-content\/uploads\/B2BB2C.png 940w, https:\/\/startco.ro\/blog\/wp-content\/uploads\/B2BB2C-300x251.png 300w, https:\/\/startco.ro\/blog\/wp-content\/uploads\/B2BB2C-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>Ne imagin\u0103m un cadran cu patru arii. Cele mai multe idei de afaceri se pot \u00eencadra \u00een patru mari categorii pe axa orizontal\u0103 \u0219i vertical\u0103 a acestuia astfel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>local\u0103 \/ na\u021bional\u0103&nbsp;<\/li>\n\n\n\n<li>\u0219i business to business(B2B) \/ business to consumer(B2C)<\/li>\n<\/ul>\n\n\n\n<p>O afacere local\u0103 se poate promova foarte u\u0219or folosind metode de localizare a afacerilor precum Waze sau Google My Business (folosind Google Maps). Exemple de afaceri locale sunt: s\u0103li de sport, restaurante, cafenele, cl\u0103diri de birouri.<\/p>\n\n\n\n<p>O afacere na\u021bional\u0103 are avantajul de a-\u0219i putea recruta poten\u021biali clien\u021bi f\u0103r\u0103 s\u0103 depind\u0103 de aria geografic\u0103 \u00een care \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea efectiv. Poate s\u0103 apeleze la reclame prin Google sau Facebook sau s\u0103-\u0219i creeze alte mijloace de marketing online cum ar fi e-mail marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategie-de-promovare-pentru-afaceri-de-tip-b2c-locala\">Strategie de promovare pentru afaceri de tip B2C local\u0103<\/h3>\n\n\n\n<p>O afacere de tip B2C local\u0103 are ca posibilit\u0103\u021bi de promovare at\u00e2t tactici offline, c\u00e2t \u0219i online.&nbsp;<\/p>\n\n\n\n<p>Idei de promovare offline (clasice):&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>flyere&nbsp;<\/li>\n\n\n\n<li>presa local\u0103 (at\u00e2t reviste c\u00e2t \u0219i televiziune)&nbsp;<\/li>\n\n\n\n<li>concerte sau alte evenimente la care poate s\u0103 participe ca sponsor.<\/li>\n<\/ol>\n\n\n\n<p>Mijloace online:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google Maps<\/li>\n\n\n\n<li>campanii localizate prin Google \u0219i Facebook<\/li>\n\n\n\n<li>campanii de SEO localizat &#8211; de exemplu: \u201c<em>cafenele Bra\u0219ov\u201d<\/em><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategie-de-promovare-pentru-afaceri-de-tip-b2b-locala\">Strategie de promovare pentru afaceri de tip B2B local\u0103<\/h3>\n\n\n\n<p>O afacere tip B2B local\u0103 se poate promova prin&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>presa local\u0103&nbsp;<\/li>\n\n\n\n<li>campanii de Facebook Ads \u0219i Google Ads<\/li>\n\n\n\n<li>Google Maps<\/li>\n\n\n\n<li>campanii de SEO localizat<\/li>\n\n\n\n<li>sponsoriz\u0103ri&nbsp;<\/li>\n\n\n\n<li>participarea la evenimente locale de business de genul conferin\u021belor, t\u00e2rgurilor.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategie-de-promovare-pentru-afaceri-de-tip-b2c-na\u021bionala\">Strategie de promovare pentru afaceri de tip B2C na\u021bional\u0103<\/h3>\n\n\n\n<p>O afacere de tip B2C na\u021bional\u0103 are \u0219anse mai mari de reu\u0219it\u0103 dac\u0103 se \u00eencadreaz\u0103 \u00eentr-o anumit\u0103 ni\u0219\u0103 specific\u0103 (exemplu: biscui\u021bi organici, ciocolat\u0103 vegan\u0103 etc.). \u00cen cazul \u00een care o afacere este local\u0103 \u00ee\u0219i poate permite s\u0103 fie mai diversificat\u0103, dar atunci c\u00e2nd c\u00e2nd \u00ee\u0219i desf\u0103\u0219oar\u0103 activitatea la nivel na\u021bional \u0219ansa de a se promova eficient pe \u00eentreg teritoriul este de a fi c\u00e2t mai restr\u00e2ns\u0103 pe un anumit domeniu.&nbsp;<\/p>\n\n\n\n<p>Metode de promovare:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>presa clasic\u0103 \u0219i online<\/li>\n\n\n\n<li>SEO pe ni\u0219a respectiv\u0103<\/li>\n\n\n\n<li>Google \u0219i Facebook Ads<\/li>\n\n\n\n<li>evenimente regionale sau na\u021bionale la care s\u0103 fie sponsori &#8211; <em>de exemplu, o marc\u0103 de bere artizanal\u0103 \u00ee\u0219i poate face reclam\u0103 na\u021bional\u0103 cu ocazia Festivalului de la Sighi\u0219oara unde particip\u0103 public din toat\u0103 \u021bara.<\/em><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategie-de-promovare-pentru-afaceri-de-tip-b2b-na\u021bionala\">Strategie de promovare pentru afaceri de tip B2B na\u021bional\u0103<\/h3>\n\n\n\n<p>O afacere de tip B2B na\u021bional\u0103 respect\u0103 regulile unei afaceri B2C na\u021bional\u0103, dar \u00een plus ar trebui s\u0103 \u00ee\u0219i construiasc\u0103 cu r\u0103bdare o rela\u021bie cu poten\u021bialii parteneri prin&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>evenimente specifice<\/li>\n\n\n\n<li>e-mail marketing<\/li>\n\n\n\n<li>promovare prin con\u021binut pe blog<\/li>\n<\/ol>\n\n\n\n<p>Nu exist\u0103 \u201cre\u021bete\u201d standard de tactici \u0219i strategii de promovare pentru afaceri mici\/mari. \u00centotdeauna, pentru promovarea unui business trebuie s\u0103 porne\u0219ti de la tipul afacerii (B2B\/B2C, local\/na\u021bional), domeniul de activitate, avatarul de client \u0219i obiectivele afacerii. Porne\u0219te cu dreptul \u0219i stabile\u0219te-\u021bi un plan eficient, dar \u0219i mijloacele potrivite pentru a-\u021bi echilibra raportul cost-beneficiu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iat\u0103 care sunt principalele tactici \u0219i strategii de promovare pentru afacerile mici, eficiente \u0219i cu un buget 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